February 15, 2021

Travel Insights – 15 February

Welcome to our second travel insights report of 2021, where we'll be sharing our weekly traveller pulse survey alongside the latest trends and flight search data.

Global traveller confidence rises

Here are the insights from our weekly pulse survey of more than 6,000 travellers from 19 countries around the world.

Perceptions of international travel

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After falling from the start of December, traveller confidence is growing fast with more people thinking the situation is getting better. This is the highest it’s been since early summer last year. 

  • 37% think it’s improving, up from 28% last week and 25% the week before.
     
  • 33% think it’s the same, up from 32% last week and the week before. 

  • 30% think it’s getting worse, down from 40% last week and 43% the week before. 

Blog_01_11Feb

Wallabies playing on Trinity Beach, north Queensland, Australia. 

On a regional level, travellers in APAC and AMER are the most optimistic, but travellers in EMEA aren’t far behind. Overall, there’s not much separating traveller optimism across all three regions. 

APAC 

  • 39% think it’s improving, up from 34% last week and 28% the week before. 

  • 29% think it’s the same, up from 26% last week and 24% the week before.
     
  • 31% think it’s getting worse, down from 40% last week and 48% the week before. 

EMEA 

  • 35% think it’s improving, up from 24% last week and 22% the week before.
     
  • 35% think it’s the same, the same number as last week and the week before. 

  • 30% think it’s getting worse, down from 41% last week and 43% the week before. 

AMER 

  • 39% think it’s improving, up from 32% last week and 29% the week before. 

  • 33% think it’s the same, up from 29% last week and 30% the week before.
     
  • 28% think it’s getting worse, down from 39% last week and 41% the week before.

Perceptions of domestic travel 

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Like global travel sentiment, more people now believe the domestic situation is getting better, a figure which has been growing week-on-week since the start of January.

  • 41% think it’s improving, up from 30% last week and 25% the week before.
     
  • 30% think it’s the same, up from 29% last week and 30% the week before. 

  • 29% think it’s getting worse, down from 41% last week and 45% the week before. 

On a regional level, travellers in APAC are more confident in domestic travel. The biggest jump in the past week has been in EMEA. Overall, more travellers in the Americas believe the situation is getting worse, but numbers are dropping fast.

Blog_04_11Feb

A cityscape of Paris, France.

APAC 

  • 60% think it’s improving, up from 53% last week and 50% the week before. 

  • 23% think it’s the same, up from 22% last week and 23% the week before. 

  • 18% think it’s getting worse, down from 25% last week and 27% the week before. 

EMEA 

  • 39% think it’s improving, up from 26% last week and 22% the week before. 

  • 33% think it’s the same, down from 34% last week and 35% the week before. 

  • 27% think it’s getting worse, down from 40% last week and 45% the week before. 

AMER 

  • 33% think it’s improving, up from 26% last week and 20% the week before.
     
  • 29% think it’s the same, up from 24% last week and 26% the week before.
     
  • 38% think it’s getting worse, down from 50% last week and 54% the week before. 


Domestic bookings are increasing

The following data shows changes in searches and redirects from 29 January to 4 February compared with the week before. Here, searches represent traveller desire and redirects represent traveller intent (bookings). 

International routes with the largest WoW increases

  • As France closes its borders to non-EU markets, we’ve seen an increase in demand for travel to EU markets such as Italy and Spain. 
     
  • France had an upturn in travellers searching to Italy (+47%) and Spain (+23%). This profile was also observed in redirects with Spain and Italy increasing +55% and +46.3% respectively.

  • Italians are searching for a mixture of European short-haul and long-haul destination for this summer (June – August)with Mykonos, Ibiza, Santorini and New York in the top 10.

  • The Philippines recently relaxed its ban on visitors from Japan, which has resulted in a significant week-on-week increase in demand for this route, with +40% in searches and +86% in redirects. 

Blog_02_11Feb

El Nido on Palawan island, Philippines.

Domestic routes with the largest WoW increases

We’ve seen an uptick in domestic traveller demand on skyscaner.com.au with searches increasing 28% WoW and domestic flight redirects increasing by 36% WoW. This could be partly attributed to Tourism Australia's significant advertising campaign, which is encouraging people to holiday locally.  

The countries with the largest WoW increase in searches are: 

1.     Australia +28% 

2.     France +24% 

3.     Italy +19% 

4.     Spain +14% 

5.     India +12% 

The countries with the largest WoW increase in redirects are: 

1.     France +40% 

2.     Australia +36% 

3.     Italy +26% 

4.     India +16% 

5.     UK +15% 

Confidence grows as more people plan getaways 

As we revealed at the start of the report, traveller confidence is growing. From 29 January to 4 February, these markets had the biggest jumps in searches compared to the previous week.   

1.      +47% growth in French travellers searching for flights to Italy 

2.     +33% growth in French travellers searching for flights to Spain 

3.     +31% growth in Hong Kongers searching for flights to the US 

4.     +28% growth in Australians searching for domestic flights 

5.     +26% growth in Indians searching for flights to the UK 

6.     +24% growth in French travellers searching for domestic flights 

7.      +22% growth in Dutch travellers searching for flights to Italy 

8.     +20% growth in Dutch travellers searching for flights to Spain 

9.     +19% growth in Italians searching for domestic flights 

10.   +18% growth in Russians searching for flights to the UAE 

We’ve also seen a growth in week-on-week searches in some countries for travel this April, probably to coincide with the Easter holidays. These include: 

  • Italians searching for travel – 23% increase
     
  • Brazilians searching for travel – 12% increase
     
  • Australians searching for travel – 28% increase 


In two weeks, we'll share more data and insights on our blog, as well as keeping you updated with how we're helping travellers and the industry during the pandemic.