January 26, 2021

Catchment Analysis: Improve your targeting and win more customers

We’re very excited to announce a new feature for Travel Insight Vision, our visual SaaS data tool for route development, route optimisation and travel trend analysis. 

Catchment Analysis tells you more about your customers – where they live, which airports they use and the places they like to go – as well as how and where you’re losing travellers to other airports. 

For the first time, discover where potential new customers live and where there’s most demand for new routes, so you can improve your targeting and plan flights which better suit travellers’ needs. 

Request a demo 

If you’ve not tried Travel Insight Vision before, you can request a demo here

Already a user? Log in to start using Catchment Analysis today.

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Go further with Travel Insight Vision 

Catchment Analysis follows Unserved Routes, Network Market Share, Market Trends and Competition Analysis as our latest addition to Travel Insight Vision.  

It’s interactive, customisable and can run and save multiple analyses at the same time.

Find out more about how Travel Insight Vision can give you unrivalled insight into future travel demand right here

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Catchment Analysis for airlines 

If you’re an airline, Catchment Analysis will help you to: 

  • Know your customers 

Develop your network using insights into where travellers love going and which airports they use. 

  • Launch new routes 

Don’t miss an opportunity to open a new route or increase frequency if demand from your catchment area is there. 

  •  Improve your marketing 

Boost marketing performance and ROI by advertising in the towns and cities where there’s most demand.   

Catchment Analysis for airports 

If you’re an airport, Catchment Analysis will help you to: 

  • Understand traffic leakage  

See where you’re losing customers to other airports and align routes to demand in your catchment area to increase traffic. 

  • Open new routes 

Use our data to put forward a strong business case to airlines showing where there’s demand for new routes. 

  • Improve your targeting 

Boost marketing performance and ROI by advertising in the towns and cities where there’s most demand. 

Empower your business with Travel Insight Vision  

Travel Insight Vision is our new visual SaaS data tool for route development, route optimisation and travel trend analysis – and has been designed for airlines, airports and tourist boards.

Instantly access the world’s largest source of traveller search and booking demand data – via your own personalised online portal – to help power your COVID-19 recovery and find new opportunities to win in your markets.   

Break down and analyse our data, then visualise your findings as graphs and tables for the insights you need to make smarter, more profitable decisions. 

Request a demo