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Get more travellers to choose you

Millions of people come to Skyscanner looking to be inspired. We’ll help them discover your destination so they’re visiting in no time.

Win more travellers


Target early planners at the start of the customer journey as search for flights and trip inspiration.


Stand out by telling your destination’s unique story and why it will make for an amazing adventure.


Always reach the right people with eye-catching ads – wherever they are in the customer journey.


Turn more searchers into sightseers, increasing visitor numbers and spending in your country, region or city.


Visualise your own campaign

Put your brand up in lights by creating your own homepage takeover with the buttons below. It’s the first thing people will see when they visit Skyscanner.

In partnership with Tourism Ireland

A captivated audience

Millions of global travellers means millions of eyes on your destination.

monthly users*
customer accounts added monthly
countries worldwide

Inspire someone's next adventure.

Posts to make them

pack their bags

Our social ads will have travellers filling their suitcases in excitement.

Instagram story mockup featuring shots of Ireland

Know how to catch their attention

Speak clearly to your target audience by delivering the right message at just the right moment.

  • Showcase your destination during the dreaming, planning and booking stages – across our site, app and social channels.
  • Advertise at the top of search results pages and to travellers looking at similar places.
  • Tell your story and have the opportunity to change perceptions of your destination.

Destination marketing that’s driven by data

Our unique, forward-looking traveller data informs the strategy for every destination campaign we run.

  • Booking window and geo-location data helps you improve targeting.
  • Demand forecasting helps you launch campaigns at the right time, in the right market.
  • Route demand analysis helps you reach the people searching for your destination in real time.

Win more travellers

Skyscanner is a loved and trusted travel search site for over 100 million people worldwide every month, helping them find the best flight, hotel and car hire prices. 

We also work closely with destination marketers and tourism boards – and can help you attract more visitors and grow market share.

Our partners


Case studies

Work & play the Aussie way: Increasing working holiday visas for Tourism Australia
A great craic: How we helped Tourism Ireland smash its booking goals
Scotland is Calling: Helping VisitScotland attract more travellers after COVID-19.

"Skyscanner’s rapid ad delivery across the entire booking journey helped position Australia front of mind for young travellers and inspire them to turn dreams into reality – fast."

Fiona Nicolas | France Marketing & Trade Manager, Tourism Australia

"Skyscanner's vast European audience was the perfect platform to deliver our message and reach active travellers looking to get away. The result – an impressive return on our ad spend of +1,114% – speaks for itself."

Fiona Holmes | Marketing Manager – Short Haul, VisitScotland

"A powerful mix of advertising and content creation ensured we reached the right people at the right stages of their booking journey, achieving 9.6 million impressions."

Mr. Thoyyib Mohamed | Managing Director, Visit Maldives

Say hello to more visitors.