This is the moment when ideas take shape, destinations are explored and anything feels possible, with spending starting to form and brands naturally becoming part of the journey.
To consideration
Consumers are comparing, shortlisting, and building their plan, the perfect moment to use audience segmentation and branded content to showcase your unique benefits.
To conversion
Engage consumers at the moment final decisions are made, when intent is highest and spending extends beyond travel into broader purchase behaviour.
Ouradvertising solutions
Search Results
Search Results
Display Banners
Display Banners
Homepage Hero
Homepage Hero
Landing Pages
Landing Pages
Explore Everywhere
Explore Everywhere
Paid Social
Paid Social
Newsletter
Newsletter
Search Results
Be seen when choices are made
Native placements within search results that integrate your brand into the comparison experience, influencing decisions as consumers evaluate options.
Display Banners
Visually rich placements in the search experience
Flexible, high-reach formats across desktop and mobile that build awareness and reinforce brand presence throughout the travel planning journey.
Homepage Hero
Own the moment travellers arrive
A premium, high-impact placement that captures attention at the start of the journey, positioning your brand front and centre as travellers begin exploring and planning.
Landing Pages
Turn inspiration into action
Elevate your brand on Skyscanner with a bespoke hub designed to engage travellers during the planning journey. Bring your product or service to life through rich, curated content that aligns with how travellers prepare, explore and get ready for their trip.
Explore Everywhere
Capture undecided audiences while they explore
Our ‘Explore Everywhere’ search has become the new way to plan travel, and our native display formats within this experience help you reach travellers early in the dreaming phase and drive them directly to your site.
Paid Social
Extend your reach
Amplify your campaign beyond our platform by publishing carousel, single image and stories content from our official Instagram and Facebook channels.
Newsletter
Reach travellers in their inbox
An editorial-style spotlight in the Skyscanner newsletter that reaches highly engaged users at a moment when they’re most open, receptive and ready to spend.
Reach travellers actively researching, comparing and exploring trips through rich intent signals, powered by first-party behavioural insights that uncover audience mindsets and motivations.
Intent Signals
Target travellers based on real-time search signals like routes, dates, booking window, trip type, party size, and cabin class
Behavioural Signals
Reach audiences based on how they travel including; premium travellers, value-hunters, frequent flyers, or loyal to your brand.
Vibe Signals
Capture audiences based on the themes shaping their inspiration including food, culture, nightlife, beach, and outdoors.
Extend your reach withSkyscanner+
Take your brand beyond Skyscanner with offsite advertising that reaches travellers as they continue planning across web and socials, powered by our first-party data.
Premium Publishers Display
Activate our first-party audiences across a curated network of premium publisher sites, keeping your brand visible in trusted environments as travellers continue their trip planning.
YouTube
Engage audiences on YouTube with high-impact video, delivering relevant, inspiring content that captures attention and builds brand consideration.
Paid Social
Amplify your campaign on our Instagram and Facebook channels, driving awareness, engagement, and action through tailored in-feed experiences.
