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Reach the world's largest air traffic audience
Advertising
built for travel

160m+

monthly users globally

180

countries

1200

trusted partners

Stand out in search results

Reach travellers through contextual advertising

Our sponsored native placements sit within the Skyscanner search experience, helping you connect with travellers as they compare options and redirecting to your website’s booking flow, creating a smooth path from discovery to booking.

Advertising that compliments core meta

Turn existing demand into incremental growth 

While Core Meta captures baseline demand, Skyscanner Ads turn high-intent traffic into incremental growth by increasing redirect share and visibility when it matters most.

Win the booking moment

Secure the final click with Sponsored Booking Panel

Booking Panel Ads gives you premium visibility on mobile and app when a traveller has selected your flight organically, helping you increase share of voice, compete more effectively with other suppliers, and secure the final click with confidence.

Our full-funnel formats

Capture high-intent audiences across the full travel planning journey, engaging travellers from inspiration through to decision at the moments that matter most.

Sponsored Results
Sponsored Results
Booking Panel
Booking Panel
Explore Everywhere
Explore Everywhere
Display Banners
Display Banners
Brand formats
Brand formats
Sponsored Results

Native Inline Placements

Native placements within flight search results that position your brand alongside itineraries, ensuring visibility while travellers compare options and actively decide which flight to choose.

Booking Panel

Win the booking moment

A high-impact placement at the final decision stage, showcasing your brand at the point of booking to drive direct conversions and capture high-intent travellers ready to click ‘book’.

Explore Everywhere

Capture undecided travellers

Appears in our combined Explore Everywhere / Country Search to help you reach travellers early in their planning journey. Ideal for brand visibility during the ‘dreaming’ phase, this format lets you showcase your brand message before others appear, with a direct link to your own page. 

Display Banners

Visually rich placements in the search experience

Flexible, high-reach formats across desktop and mobile that build awareness and reinforce brand presence throughout the travel planning journey.

Brand formats

Build brand awareness

A suite of high-impact, premium placements designed to build awareness and shape preference across the travel planning journey, using immersive storytelling and contextual visibility to influence travellers before they reach the booking stage.

Hear how our partners are growing with Skyscanner

Success Stories

Air France drives +204% incremental revenue growth during Jan Peak by scaling performance efficiently
Find out more
Eurowings increases Share of Voice by 32% with Booking Panel Ads
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Singapore Tourism Board achieves 78× ROAS with smart targeting and full-funnel storytelling
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Turkish Airlines drives 38% growth in searches, turning peak season into a peak brand moment
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London City Airport sparks a 139% surge in winter travel demand with Skyscanner Advertising
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Our Partners

Turkish Airlines
Avianca
Emirates
KLM
Etihad
EasyJet
Jet2
Condor
Malaysia Airlines
LATAM
Air France

Turn high-intent
moments into growth