Connecting with travellers beyond travel
BYD Auto teamed up with Skyscanner for a campaign built around a simple consumer insight: growing frustration with flight cancellations and travel disruptions. The campaign responded to a genuine traveller problem by offering additional benefits in the event of a flight cancellation when purchasing the BYD SEAL U DM-i. With its hybrid technology and exceptional driving (1000km), the vehicle offers travellers an adaptable, high-end alternative to lean on when plans change unexpectedly. By combining a relevant customer offer with a product designed for seamless journeys, BYD transformed travel disruption into an opportunity to rediscover the joy of travelling by road.
Reaching travellers at the start of the journey
Skyscanner played a central role in bringing the campaign to receptive audience. Homepage Hero placements across desktop, mobile and app delivered premium visibility at scale, positioning the BYD message in front of travellers at the very start of their journey. The creative challenged consumers to rethink travel disruption and introduced the BYD SEAL U DM-i as an alternative way to travel with greater flexibility and freedom.
Turning awareness into deeper engagement
Traffic was directed to a dedicated branded content experience hosted on Skyscanner’s website. Exploring the concept in more depth, the landing page combined travel storytelling with product education to demonstrate the vehicle’s versatility when it comes to making spontaneous or flexible travel plans. The campaign relied only on broad market targeting within Italy, leveraging Skyscanner’s highly engaged travel audience and recognising that travellers are naturally more receptive to messages around mobility, exploration, and new experiences.
Results
View all articles“Skyscanner gave us access to an audience of motivated and adventurous travellers, at a moment when they were actively thinking about their next journey. The combination of premium visibility, contextual relevance, and immersive storytelling allowed us to transform a travel gripe into a compelling brand narrative, delivering not only strong engagement at scale, but also positioning BYD as a modern mobility solution within the travel planning mindset.”
— BYD Italia team