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Connecting with travellers beyond travel

BYD Auto teamed up with Skyscanner for a campaign built around a simple consumer insight: growing frustration with flight cancellations and travel disruptions. The campaign responded to a genuine traveller problem by offering additional benefits in the event of a flight cancellation when purchasing the BYD SEAL U DM-i. With its hybrid technology and exceptional driving (1000km), the vehicle offers travellers an adaptable, high-end alternative to lean on when plans change unexpectedly. By combining a relevant customer offer with a product designed for seamless journeys, BYD transformed travel disruption into an opportunity to rediscover the joy of travelling by road.

China Airlines and Taiwan Tourism partnered with Skyscanner to inspire German travellers to visit Taiwan while connecting destination discovery with flight consideration. Through a mix of destination content, sponsored placements and social media, the campaign engaged travellers throughout the planning journey, making Skyscanner the ideal platform to influence both where travellers go and how they get there.