In today’s dynamic and highly competitive aviation landscape, access to timely and relevant market information is essential. The Lufthansa Group recently engaged in a Proof of Concept experiment with Skyscanner, aimed at enhancing access into publicly available airfares through real-time API access.
This initiative supports the Group’s objective of enriching its internal analytical capabilities with external market signals, strengthening strategic decision-making in pricing and commercial planning.
The collaboration was designed to provide the Lufthansa Group with a streamlined and flexible way to monitor market developments and assess competitive fare positioning. By combining internal data with external fare observations, the airline sought to develop a more comprehensive understanding of the pricing environment across a set of key markets.
Through the Skyscanner API integration, Lufthansa Group gained access to a continuous feed of fare data from a wide range of carriers. This data was incorporated into internal workflows and used for:
- Visual analysis of pricing trends and market shifts, to be presented to market analysts as decision support.
- Assessing the potential value of models predicting competitor’s future prices using Machine Learning techniques.
While the collaboration remained exploratory in nature, it enabled new perspectives on fare dynamics and competitive behaviour. The ability to contextualise internal trends with external benchmarks supported more informed pricing discussions and highlighted opportunities for further innovation in analytical approaches.
LHG recognised the valuable opportunities in using Skyscanner’s audience data and insights and are continuing to partner and identify ways to further collaborate.
“Skyscanner’s data gives us unique insights into market developments and customer choices. The data, replicating a customer-centric view, can help us reliably identify and seize revenue opportunities. And that’s just the beginning. The insights Skyscanner provides will be of tremendous value in guiding us through the transition to a Dynamic Offer world. By using their data, we’ll be better able to offer our customers the right product, at the right time, and at the right price.”
Giacomo Bonciolini, Head of Offer Automation Methods & Science, LHG
The collaboration laid the groundwork for potential future developments in dynamic pricing, market monitoring, and data-driven strategy – illustrating how airlines can make use of external data sources to navigate increasingly fluid market conditions.
"We’re delighted to extend our collaborative partnership with Lufthansa, one of Skyscanner’s leading airline partners. With the world’s largest flights audience, Skyscanner searches over 100 billion prices every day, providing real-time airline and OTA pricing, as well as rich insights into future traveller demand. These insights give our partners such as Lufthansa a unique opportunity to unlock new market opportunities in an ever-changing landscape. We’re excited to be part of the airline industry’s evolution, using the latest technology to build dynamic distribution solutions to help shape the future of travel together."
Phil Donathy, VP Product, Skyscanner
About LHG
The Lufthansa Group is an aviation group with operations worldwide. It plays a leading role in its European home market. With 101,709 employees, the Lufthansa Group generated revenue of EUR 37,581m in the financial year 2024.
The Lufthansa Group consists of the business segments Passenger Airlines, Logistics, MRO and Additional Businesses. The Passenger Airlines business segment includes the network airlines Lufthansa Airlines, SWISS, Austrian Airlines and Brussels Airlines. As part of a multi-hub strategy, they offer their passengers a broad range of flights from their hubs in Frankfurt, Munich, Zurich, Vienna and Brussels.
About Skyscanner
Skyscanner is a global leader in travel, connecting over 160m users in 180 countries and 37 languages to more than 1,200 flight, hotel and car hire partners every month.
Skyscanner’s global audience provides unrivalled reach into geographies and deep insight into traveller search and redirect behaviour in almost every market. Skyscanner’s app, desktop and mweb metasearch platforms offer next-generation, best-in-class brand and performance capabilities to deliver on partners’ strategic priorities. Skyscanner is using the latest technology to build dynamic distribution and advertising solutions to connect businesses with highly qualified audiences, using real-time, actionable intelligence.
Founded in Edinburgh in 2003, Skyscanner has offices worldwide, in Asia-Pacific, Europe and North America. We’re committed to helping shape a more responsible future for travel in collaboration with our partners. Our vision is to become the world's number one travel ally.
For more information visit: www.partners.skyscanner.net
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