Looking back. Propelling forward.

“In 2026, the opportunity ahead is clear. Travel demand remains strong, the sector continues to grow with resilience, and traveller expectations are evolving fast.

AI and real-time data are accelerating that change, enabling more personalised experiences, smarter decisions and new ways to meet travellers at every stage of their journey.

As this momentum builds, we’ll keep inspiring people to dream, plan and book, while giving partners the tools, insight and reach they need to grow their businesses and play a meaningful role in the trips that follow.”

Bryan Batista
CEO, Skyscanner

At the forefront of AI

From product to productivity, we’re integrating AI across our business, using it to make Skyscanner smarter – for travellers, partners and ourselves. Leading this transformation is our Chief AI Officer, Piero Sierra.

In January 2025, we were the launch partner for OpenAI’s ChatGPT Operator, and we also rolled out ChatGPT Enterprise across the business to help us move quicker, think bigger and create better.

What’s more, traveller confidence in AI-powered tools has increased to 54% this year. It’s one reason why we’re partnering with leading AI companies like OpenAI and Microsoft, to build tools that make life easier to help inspire and create a seamless traveller experience.

Insights that drive decisions

In October, we published our flagship Horizons travel outlook report, revealing the key shifts shaping global travel, based on our travel search and demand data. It highlighted the importance of real-time travel data and how we collaborate with partners, such as Lufthansa, by sharing market data insights to support smarter, more confident decision-making.

Horizons also explored how technology and insights can support better tourism dispersion, revealing that 34% of travellers are planning to seek out quieter destinations or travel during shoulder season. See how we worked with VisitScotland, to engage travellers and support a more sustainable approach to demand.

Skyscanner Ascend 2025

Skyscanner Ascend 2025 brought our partner community together in London and Singapore for two days of insight, connection and open conversation about what’s next for travel.

Digital marketers and leaders from across airlines, destinations, agencies and OTAs joined Skyscanner’s senior team to explore how traveller behaviour is shifting, how technology is raising expectations, and how we can keep building products that support partners as the landscape evolves.

Plus, Singapore Tourism Board showcased our newest collaboration – take a look in the section below...

Brand amplification through campaigns and partnerships

Last year, we took Skyscanner even further across the globe, growing awareness and reaching even more travellers. India was a standout market, with flight sessions growing by 26% YoY. Campaigns included:

‘See Singapore Differently’ – Singapore Tourism Board presented our latest campaign at Skyscanner Ascend 2025, revealing how we brought the city to life through a series of curated films and a famous mother and daughter duo.
Global airport takeovers, including our first in India, turning terminals Skyscanner blue during peak travel periods.

Introducing Packages

We’ve added package holiday comparison for the first time, designed to help make finding offers easier and more affordable.

We compare packages across the biggest providers, including TUI, Jet2, easyJet Holidays and Expedia, making finding deals from top trusted holiday providers easier for travellers and connecting providers with over 160 million monthly travellers on Skyscanner with high intent to book.

By using our smart tech and unrivalled pricing data, we’re doing what our travellers know us for best, comparing the best options and taking the stress out of planning.

“The outlook for 2026 is strong. We’re seeing an 11％ YoY increase in global search demand from our 160 million+ monthly users, with particularly strong momentum across regions including the Middle East, LATAM and India.

In a fast-changing landscape, real-time, traveller-led insight helps partners stay agile, respond faster and turn demand into more relevant, personalised experiences.

What’s exciting is that our data signals traveller demand and spend are set to increase: 84% of the 22k travellers surveyed globally last year said they’d travel the same or more in 2026. While 37% of travellers said they’ll spend more on flights, 31% will up their hotel budget, and 16% will put more into car hire.”

Cat King,
VP Commercial, Skyscanner