Earlier this month, we joined the industry’s best and brightest in Barcelona for Phocuswright Europe to explore what’s next in the world of travel tech. From product launches to big-picture thinking, it was clear: AI is no longer a future concept. It’s the engine behind today’s most exciting innovations.
One of the highlights? A sit-down between our Chief Product Officer, Piero Sierra, and PhocusWire’s Mitra Sorrells. They discussed Skyscanner’s ambition to become a world leader in AI travel – not just through the strength of our data and traveller trust, but by partnering with innovators like OpenAI and Microsoft to help shape the future of how people plan, book, and experience travel.
“We’re actually very well positioned for helping power AI experiences. So we’re really thinking at Skyscanner – how can we go beyond what we do today, which is to be known for this one metasearch product, to becoming a trusted travel engine for the travel internet.”
Piero Sierra, Chief Product Officer, Skyscanner
Delivering more personal, seamless user journeys
Every month, we reach over 160 million travellers across 180 countries and 30+ languages: A global community growing fast, with 111% YoY audience uplift and 1.5 million new accounts added monthly.
With 180 billion daily price points and 295 intent variables, we’re not just observing travel trends – we’re predicting them. Our data powers a platform built to evolve with and serve travellers’ needs, and now AI can help us better understand and act on them.
As Piero put it: We’re moving from metasearch to a trusted travel engine, helping AI agents deliver journeys that feel personal, seamless, and smart.
What we brought to Barcelona
- Innovation Panel: Piero joined a Dragon’s Den-style session, 2025 Launch Innovator, judging four innovators’ bold ideas set to reshape the travel industry – with Allianz Partners’ AI-powered app, Allyz, taking the win for reimagining the end-to-end traveller journey.
- Networking Lunch: We sparked conversation with sustainable seed postcards, each highlighting how our traveller-facing AI features like Savvy Search help people search smarter, feel inspired, and find trips that truly fit.
- Studio Interview: In the interview above, Piero shares how AI is evolving travel search and discovery as part of the connected traveller journey, from internal tools to upcoming features like Vibes, and our work with partners like OpenAI and Microsoft.
Our mission remains the same: To be the world’s number one travel ally. But as the industry shifts, we’re stepping up, using AI to scale what we’ve always done best: helping travellers plan better, search smarter, and discover more.
Catch the full interview and see how we're redrawing the map on travel, and explore the trends shaping the journey ahead in our latest Horizons report.
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