Millions of travellers come to us without a destination in mind. We can help them decide where to search and who to book with – so when they choose, they choose you.
Tell your story, spark
their interest
Engage
Target travellers at the start of their search, to capture early planners as they look for flights and trip inspiration.
Inspire
Put your destination in front of a high-intent audience, on one of the world’s most searched-for travel sites.
Influence
Reach people who are passionate about travel and convince them your destination should be the next place they visit.
Convert
Turn more browsers into bookers, increasing visitation and revenue for your destination.

Turn heads. Win hearts.
By serving relevant content at different stages of the booking journey, we’ll help you deliver the right message, to the right traveller, at precisely the right time.
- Put your destination in front of travellers across our website, app and social channels during the dreaming, planning and booking stages.
- Appear at the top of relevant search results and in search results for competitor destinations.
- Change perceptions of your destination by having the space and opportunity to tell your story.
Data-driven destination marketing
Every ad campaign has a strategy informed by our forward-looking traveller intent data, so you can learn more about your travellers and capitalise on when and where they want to travel.
- Use booking horizon and location data to improve targeting to reach the right people at the right time.
- Forecast future demand to your destination so you know when and where to launch campaigns.
- Analyse route demand in real time to learn where your visitors are searching from at any given moment.
Hear how our partners are growing with Skyscanner
What success looks like
Helping VISIT FLORIDA attract more UK tourists to the Sunshine State
Find out moreA Golden Opportunity: Helping Visit California draw more UK travellers to the state
Find out morePromoting Scotland as an unmissable year-round destination
Find out moreSingapore Tourism Board achieves 78× ROAS with smart targeting and full-funnel storytelling
Find out moreWhite sands & social distancing: Promoting Maldives during COVID | Skyscanner Partners
Find out moreMaking a splash: Helping Puerto Rico attract more visitors | Skyscanner Partners
Find out moreTourism Ireland drives 39x ROAS by rebalancing travel across regions
Find out moreVisualise your own campaign
Put your brand up in lights by creating your own homepage takeover with the buttons below. It’s the first thing people will see when they visit Skyscanner.
Inspire someone’s next adventure
Almost half our travellers come to us without a destination in mind. We can help them decide where to search and who to book with – so when they choose, they choose you.
From posts to passports
Beautiful creative across social media will have our travellers digging out their passports ready to get booking.
