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Become the place everyone is talking about

Millions of travellers come to us without a destination in mind. We can help them decide where to search and who to book with – so when they choose, they choose you.

Tell your story, spark
their interest


Target travellers at the start of their search, to capture early planners as they look for flights and trip inspiration.


Put your destination in front of a high-intent audience, on one of the world’s most searched-for travel sites.


Reach people who are passionate about travel and convince them your destination should be the next place they visit.


Turn more browsers into bookers, increasing visitation and revenue for your destination.


Visualise your own campaign

Put your brand up in lights by creating your own homepage takeover with the buttons below. It’s the first thing people will see when they visit Skyscanner.

Inspire someone’s next adventure

Almost half our travellers come to us without a destination in mind. We can help them decide where to search and who to book with – so when they choose, they choose you.

In partnership with Discover Puerto Rico

A captivated audience

Millions of global travellers means millions of eyes on your destination.

monthly users
customer accounts added monthly
countries worldwide

Inspire someone’s
next adventure.

From posts to passports

Beautiful creative across social media will have our travellers digging out their passports ready to get booking.

Tourism Boards, woman holding a camera, smiling, looking back

Turn heads. Win hearts.

By serving relevant content at different stages of the booking journey, we’ll help you deliver the right message, to the right traveller, at precisely the right time.

  • Put your destination in front of travellers across our website, app and social channels during the dreaming, planning and booking stages.
  • Appear at the top of relevant search results and in search results for competitor destinations.
  • Change perceptions of your destination by having the space and opportunity to tell your story.

Data-driven destination marketing

Every ad campaign has a strategy informed by our forward-looking traveller intent data, so you can learn more about your travellers and capitalise on when and where they want to travel.

  • Use booking horizon and location data to improve targeting to reach the right people at the right time.
  • Forecast future demand to your destination so you know when and where to launch campaigns.
  • Analyse route demand in real time to learn where your visitors are searching from at any given moment.
Women laughing sitting on rocks next to a waterfall

Win more travellers

Skyscanner is a trusted global travel search engine for over 100 million users every month. We help people find the best flight, hotel and car rental deals from over 1,200 flights, hotels and car hire partners – then send them directly to their chosen provider to book.

We’re also a trusted partner to tourist boards and destination marketers – and can help your brand reach, influence and win a greater share of the market.

“We partnered with Skyscanner because their combination of engaged travellers, smart marketing and awesome support would deliver us bookings. The campaign over-performed by more than 200%.”

Start welcoming more travellers

Our partners


Case studies

Work & play the Aussie way: Increasing working holiday visas for Tourism Australia
A great craic: How we helped Tourism Ireland smash its booking goals
Scotland is Calling: Helping VisitScotland attract more travellers after COVID-19.

"Skyscanner’s rapid ad delivery across the entire booking journey helped position Australia front of mind for young travellers and inspire them to turn dreams into reality – fast."

Fiona Nicolas | France Marketing & Trade Manager, Tourism Australia

"Skyscanner's vast European audience was the perfect platform to deliver our message and reach active travellers looking to get away. The result – an impressive return on our ad spend of +1,114% – speaks for itself."

Fiona Holmes | Marketing Manager – Short Haul, VisitScotland

"A powerful mix of advertising and content creation ensured we reached the right people at the right stages of their booking journey, achieving 9.6 million impressions."

Mr. Thoyyib Mohamed | Managing Director, Visit Maldives

Welcome more travellers.