Skyscanner
Ads Manager
The all-in-one platform for creating, managing, and optimising campaigns on Skyscanner, giving you full control over budgets, targeting, and performance across the traveller journey.
Get started on Ads Manager
Learn to create campaigns
Step-by-step tutorials to help you set up, launch, and manage campaigns in Skyscanner Ads Manager.
Explore Ad Formats
Explore advertising placements on Skyscanner Ads Manager to support awareness and conversion objectives.
Grow direct traffic
Control your demand, your way
Skyscanner Ads Manager gives you the flexibility to launch tactical campaigns or stay always-on with full control. Adjust budgets in real time, optimise as demand shifts, and stay visible to high-intent travellers year-round.
Turn intent into action
Connect with travellers through native search placements
Our native placements sit within the Skyscanner search experience, helping you connect with travellers as they compare options and redirecting to your website’s booking flow, creating a smooth path from discovery to booking.
Win the booking moment
Secure the final click with Booking Panel Ads
Now on Skyscanner Ads Manager, Booking Panel Ads gives you premium visibility on mobile and app when a traveller has selected your flight organically, helping you increase share of voice, compete more effectively with other suppliers, and secure the final click with confidence.