Get started on Ads Manager
Create campaigns
Step-by-step tutorials to help you set up, launch, and manage campaigns in Skyscanner Ads Manager.
Explore ad formats
Explore placements available on Skyscanner Ads Manager to support awareness and conversion objectives.
Grow direct traffic
Control your demand, your way
Skyscanner Ads Manager gives you the flexibility to launch tactical campaigns or stay always-on with full control. Adjust budgets in real time, optimise as demand shifts, and stay visible to high-intent travellers year-round.
Measure what matters
Turn performance into insight with real-time reporting
Skyscanner Ads Manager gives you clear, real-time visibility into campaign performance — from impressions to engagement and beyond. Track pacing, uncover what’s driving results, and optimise with confidence using simple, actionable insights built around real traveller behaviour.