Appears alongside flight search results, highlighting a specific itinerary with real-time pricing. This format supports price-led performance strategies and drives direct redirects to your booking funnel.
1. Colour Logo
740x96px PNG or JPG, Max file size of 50kb.
2. Headline
Max. 50 characters (including spaces).
3. Body Text
Max. 90 characters (including spaces).
4. Call to Action Text
Max. 15 characters (including spaces).
Requirements
➤ Our app placement requires an advertiser name to be declared for screen reader users, please supply this when submitting assets.
➤ SSL compliant redirects.
➤ Static click tracker.
➤ 1x1 impression pixel.
➤ Tracked clickthrough URL (if displaying unpriced).
Notes
➤ Provide white coloured logo with transparent background for dark mode. 96x740px PNG or JPG, Max file size of 50kb.
➤ Live prices are displayed on the ad for integrated partners.
➤ Deeplink directs to the partner’s results page or booking funnel.
➤ We can dynamically populate outbound and destination location names within the ad copy (Book flights from Outbound City to Destination City on ...).
➤ Viewability measurement is not available for this format.
Assets must be supplied a minimum of 5 working days prior to going live.
A text-based, contextually relevant placement focused on driving engagement and influencing route-level decisions without showing live prices.
1. Colour Logo
740x96px PNG or JPG, Max file size of 50kb.
2. Headline
Max. 50 characters (including spaces).
3. Body Text
Max. 90 characters (including spaces).
4. Call to Action Text
Max. 15 characters (including spaces).
Terms & Conditions Disclaimer (unpriced version in app only)
Automated text can be enabled or disabled. Only available on unpriced ads.
Requirements
➤ Our app placement requires an advertiser name to be declared for screen reader users, please supply this when submitting assets.
➤ SSL compliant redirects.
➤ Static click tracker.
➤ 1x1 impression pixel.
➤ Tracked clickthrough URL (if displaying unpriced).
Notes
➤ Provide white coloured logo with transparent background for dark mode. 96x740px PNG or JPG, Max file size of 50kb.
➤ Live prices are displayed on the ad for integrated partners.
➤ Deeplink directs to the partner’s results page or booking funnel.
➤ We can dynamically populate outbound and destination location names within the ad copy (Book flights from Outbound City to Destination City on ...).
➤ Viewability measurement is not available for this format.
Assets must be supplied a minimum of 5 working days prior to going live.
Shows your ad directly alongside live search results. This format aligns your brand with relevant itineraries in real time, ensuring you reach travellers while they compare their options.
All partners wishing to run a dynamic in-line adverts must be integrated into the flight search results in order for prices to be populated.
Requirements
➤ SSL compliant redirects.
➤ Static click tracker.
➤ 1x1 impression pixel.
➤ Only analytics tracking is available on app e.g. utm/adobe parameters, click and impression trackers are not permitted.
Notes
➤ Live prices are displayed on the ad.
➤ Deeplink directs to the partner’s results page or booking funnel.
➤ Viewability measurement is not available for this format.
Assets must be supplied a minimum of 5 working days prior to going live.
An enhanced version of the standard itinerary placement, Itinerary Plus gives priority positioning (usually the first inline result) for maximum visibility and share of voice. Designed to capture demand in key markets or during peak seasons.
All partners wishing to run a dynamic in-line adverts must be integrated into the flight search results in order for prices to be populated.
1. Logo
Max width 360px OR max height 54px (whichever suits logo best) PNG file with transparent background. Colour, white or dark logo permitted provided visual contrast is sufficient against the chosen banner colour.
2. Headline
Max. 30 characters (including spaces, sentence case only).
3. Banner colour
RGBA or HEX code (white background not permitted).
4. Sub heading
Max. 55 characters (including spaces, sentence case only). Displayed on desktop only.
5. More info message (optional)
Max. 150 characters (including spaces, sentence case only). Displayed on desktop and mobile web only.
Requirements
➤ SSL compliant redirects.
➤ Static click tracker (available on desktop & mobile only).
➤ 1x1 impression pixel (available on desktop & mobile only).
➤ Only analytics tracking is available on app e.g. utm/adobe parameters, click and impression trackers are not permitted.
Notes
➤White (#FFFFFF) or Skyscanner dark grey (#111236) will be used for the text colour depending on the banner colour selected to ensure readability.
➤ Live prices are displayed on the ad.
➤ Deeplink directs to the partner’s results page or booking funnel.
➤ Viewability measurement is not available for this format.
➤ On Mobile and App, only the headline message will display (see mobile example).
➤ COVID ratings & Flexible ticket icons included from meta integration. Mobile & App format will display headline, logo and banner colour only.
Assets must be supplied a minimum of 5 working days prior to going live.
Appears at the very top of the booking panel after a flight is selected on mobile, giving airlines premium visibility at the final decision point to secure the last click and drive direct bookings over OTAs.
Learn more 》
1. White coloured logo
Max width 360 OR Max height 72px (whichever suits logo best) PNG file with transparent background. Colour, white or dark logo permitted provided visual contrast is sufficient against the chosen banner colour.
2. Banner Colour
HEX code (white background not permitted, please ensure selected colour provides sufficient contrast for logo to be clearly visible)
3. Attributes
Maximum of 3 attributes can be promoted consisting of a maximum of 45 characters including spaces per attribute.
Notes
➤ Available on mWeb and app only
➤ Third party click and impression tracking accepted (from approved vendors)
➤ Analytics tracking accepted
➤ Deeplink directs to the partner’s results page or booking funnel.
➤ Viewability measurement is not available for this format.
Assets must be supplied a minimum of 5 working days prior to going live.
A prominent, static banner that appears within the search flow that allows airlines to tell a richer brand or route story while travellers are in discovery mode, reinforcing brand preference and recall without relying on specific itinerary.
1. Logo
Max. width 480px OR Max height 96px (whichever suits logo best, see asset guide linked below) PNG file with transparent background.
2. Headline
Max. 30 characters (including spaces, sentence case only).
3. Body Text
Max. 75 characters (including spaces, sentence case only).
4. Image
300x300px PNG or JPG file (image will be cropped by up to 50px from left and right sides and 40px from the top and bottom on mobile and smaller screens).
5. CTA Button Text
Max. 20 characters (including spaces, sentence case only). Displayed on Desktop only.
Requirements
➤ SSL compliant click-through URL (please provide static or embedded click tracker, if applicable).
➤ 1x1 impression pixel.
➤ Viewability measurement is not available for this format.
Notes
➤ Destination image with lots of visual interest suggested, rather than images with one focal point.
➤ Images which feature text are not permitted.
➤ CTA button and text will display on desktop only.
Assets must be supplied a minimum of 5 working days prior to going live.
Appears directly within car hire search results, allowing your brand to be featured natively alongside relevant inventory. Ideal for driving high-intent traffic, it connects travellers to your booking flow at the moment they’re comparing rental options.
1. Logo
180x90px, PNG or JPG, Max. file size of 50kb.
2. Headline
Max. 24 characters (including spaces).
3. Body Text
Max. 150 characters (including spaces).
Requirements
➤ SSL compliant click-through URL (please provide static or embedded click tracker, if applicable).
➤ 1x1 impression pixel.
Notes
➤ Due to the structure of the Car Hire vertical, you must specify a pickup airport, city or country (if targeting is required). For example, London Heathrow would be targeted to the LHR airport code.
➤ No live prices are displayed on the ad.
➤ Viewability measurement is not available for this format.
➤ The ad will appear in either position 1 or 2 (this is not controllable).
Assets must be supplied a minimum of 5 working days prior to going live.
Appears in our combined Explore Everywhere / Country Search, helping you reach travellers early in their planning journey. Ideal for brand visibility during the ‘dreaming’ phase, this format lets you showcase your brand message before others appear, with a direct link to your own page.
1. Background Image
Optimal size 1200x800px PNG or JPG. The same image will be used on desktop and mobile but some horizontal cropping will occur on mobile. We will always focus on the central part of the image. Please choose your image with this in mind & refer to asset guide linked below.
2. Logo
Max. width 300 OR Max height 96px (whichever suits logo best) PNG file with transparent background. Colour, white or dark logo permitted provided visual contrast is sufficient against the chosen banner colour.
3. Headline
Max. 32 characters (including spaces, sentence case only).
4. Sub Headline
Max. 60 characters (including spaces, sentence case only).
5. Overlay (Optional)
Provided as hex code (#xxxxxx). Please ensure contrast between text and overlay meets accessibility standards.
Requirements
➜ Translations must be supplied if running across several locales.
➜ SSL compliant redirects.
➜ Skyscanner will carry out accessibility checks on assets provided and will communicate required amendments to creative prior to publishing.
➜ Static click tracker.
➜ 1x1 impression pixel.
Notes
➜ Viewability measurement is not available for this format.
➜ Available on desktop and mobile.
➜ Assets must be supplied a minimum of 5 working days prior to going live.
A larger version of the Single Explore format, appears in our combined Explore Everywhere / Country Search to help you reach travellers early in their planning journey. Ideal for brand visibility during the ‘dreaming’ phase, this format lets you showcase your brand message before others appear, with a direct link to your own page.
1. Background Image
Optimal size 800x1200px PNG or JPG. The same image will be used on desktop and mobile but some horizontal cropping will occur on mobile. We will always focus on the central part of the image. Please choose your image with this in mind & refer to asset guide linked below.
2. Logo
Max. width 300 OR Max height 96px (whichever suits logo best) PNG file with transparent background. Colour, white or dark logo permitted provided visual contrast is sufficient against the chosen banner colour.
3. Headline
Max. 32 characters (including spaces, sentence case only).
4. Sub Headline
Max. 60 characters (including spaces, sentence case only).
5. Overlay (Optional)
Provided as hex code (#xxxxxx). Please ensure contrast between text and overlay meets accessibility standards.
Requirements
➜ Translations must be supplied if running across several locales.
➜ SSL compliant redirects.
➜ Skyscanner will carry out accessibility checks on assets provided and will communciate required amendments to creative prior to publishing.
➜ Static click tracker.
➜ 1x1 impression pixel.
Notes
➜ Viewability measurement is not available for this format.
➜ Available on desktop only.
Assets must be supplied a minimum of 5 working days prior to going live.
