1. White coloured Logo
Max width 360 OR Max height 72px (whichever suits logo best) PNG file with transparent background. Colour, white or dark logo permitted provided visual contrast is sufficient against the chosen banner colour.
2. Banner Colour
HEX code (white background not permitted, please ensure selected colour provides sufficient contrast for logo to be clearly visible)
3. Attributes
Maximum of 3 attributes can be promoted consisting of a maximum of 45 characters including spaces per attribute.
Notes
- Third party click and impression tracking accepted (from approved vendors)
- Analytics tracking accepted
- Deeplink directs to the partner’s results page or booking funnel.
- Viewability measurement is not available for this format.
Assets must be supplied a minimum of 5 working days prior to going live.
1. Logo
180x90px, PNG or JPG, Max. file size of 50kb.
2. Headline
Max. 24 characters (including spaces).
3. Body Text
Max. 150 characters (including spaces).
Requirements
- SSL compliant click-through URL (please provide static or embedded click tracker, if applicable).
- 1x1 impression pixel.
Notes
- Due to the structure of the Car Hire vertical, you must specify a pickup airport, city or country (if targeting is required). For example, London Heathrow would be targeted to the LHR airport code.
- No live prices are displayed on the ad.
- Viewability measurement is not available for this format.
- The ad will appear in either position 1 or 2 (this is not controllable).
Assets must be supplied a minimum of 5 working days prior to going live.
All partners wishing to run a dynamic in-line adverts must be integrated into the flight search results in order for prices to be populated.
Requirements
- SSL compliant redirects.
- Static click tracker.
- 1x1 impression pixel.
- Only analytics tracking is available on app e.g. utm/adobe parameters, click and impression trackers are not permitted.
Notes
- Live prices are displayed on the ad.
- Deeplink directs to the partner’s results page or booking funnel.
- Viewability measurement is not available for this format.
Assets must be supplied a minimum of 5 working days prior to going live.
All partners wishing to run a dynamic in-line adverts must be integrated into the flight search results in order for prices to be populated.
1. Logo
Max width 360px OR max height 54px (whichever suits logo best) PNG file with transparent background. Colour, white or dark logo permitted provided visual contrast is sufficient against the chosen banner colour.
2. Headline
Max. 30 characters (including spaces, sentence case only).
3. Banner colour
RGBA or HEX code (white background not permitted).
4. Sub heading
Max. 55 characters (including spaces, sentence case only). Displayed on desktop only.
5. More info message (optional)
Max. 150 characters (including spaces, sentence case only). Displayed on desktop and mobile web only.
Requirements
- SSL compliant redirects.
- Static click tracker (available on desktop & mobile only).
- 1x1 impression pixel (available on desktop & mobile only).
- Only analytics tracking is available on app e.g. utm/adobe parameters, click and impression trackers are not permitted.
Notes
- White (#FFFFFF) or Skyscanner dark grey (#111236) will be used for the text colour depending on the banner colour selected to ensure readability.
- Live prices are displayed on the ad.
- Deeplink directs to the partner’s results page or booking funnel.
- Viewability measurement is not available for this format.
- On Mobile and App, only the headline message will display (see mobile example).
- COVID ratings & Flexible ticket icons included from meta integration. Mobile & App format will display headline, logo and banner colour only.
Assets must be supplied a minimum of 5 working days prior to going live.
1. Logo
Max width 300px OR Max height 96px (whichever suits logo best) PNG file with transparent background. Colour, white or dark logo permitted provided visual contrast is sufficient against the chosen banner colour.
2. Banner colour
RGBA or HEX code (white background not permitted).
3. Advertiser Name
'Promoted by' will feature before the advertiser name and will be automatically localised.
4. Value Proposition
Max. 68 characters (including spaces, sentence case only, translations must be supplied if running across several locales.).
5. Package Attributes
Choice of up to 4 attributes from the list below, or customise 4 (check/tick icon only).
Custom attributes max. 18 characters (including spaces, sentence case only, translations must be supplied if running across several locales.)
Requirements/Notes
- A unique page per route or dynamic landing page required (Homepage cannot be used).
- SSL compliant click-through URL (please provide static or embedded click tracker, if applicable) if running.
- 1x1 impression pixel can be added per route.
- Desktop only format.
- Not supported for one-way searches.
- Value proposition must be a tangible benefit to travellers
- Viewability measurement is not available for this format.
- Destination imagery sourced from Skyscanner's internal library.
- Main headline dynamically populated based on traveller's search destination.
- 'Terms and conditions' message can be displayed on ad if required.
1. Colour Logo
740x96px PNG or JPG, Max file size of 50kb.
2. Headline
Max. 50 characters (including spaces).
3. Body Text
Max. 90 characters (including spaces).
4. Call to Action Text
Max. 15 characters (including spaces).
Terms & Conditions Disclaimer (unpriced version in app only)
Automated text can be enabled or disabled. Only available on unpriced ads.
Requirements
- Our app placement requires an advertiser name to be declared for screen reader users, please supply this when submitting assets.
- SSL compliant redirects.
- Static click tracker.
- 1x1 impression pixel.
- Tracked clickthrough URL (if displaying unpriced).
Notes
- Provide white coloured logo with transparent background for dark mode. 96x740px PNG or JPG, Max file size of 50kb.
- Live prices are displayed on the ad for integrated partners.
- Deeplink directs to the partner’s results page or booking funnel.
- We can dynamically populate outbound and destination location names within the ad copy (Book flights from Outbound City to Destination City on ...).
- Viewability measurement is not available for this format.
Assets must be supplied a minimum of 5 working days prior to going live.
1. Logo
Max. width 480px OR Max height 96px (whichever suits logo best, see asset guide linked below) PNG file with transparent background.
2. Headline
Max. 30 characters (including spaces, sentence case only).
3. Body Text
Max. 75 characters (including spaces, sentence case only).
4. Image
300x300px PNG or JPG file (image will be cropped by up to 50px from left and right sides and 40px from the top and bottom on mobile and smaller screens).
5. CTA Button Text
Max. 20 characters (including spaces, sentence case only). Displayed on Desktop only.
Requirements
- SSL compliant click-through URL (please provide static or embedded click tracker, if applicable).
- 1x1 impression pixel.
- Viewability measurement is not available for this format.
Notes
- Destination image with lots of visual interest suggested, rather than images with one focal point.
- Images which feature text are not permitted.
- CTA button and text will display on desktop only.
Assets must be supplied a minimum of 5 working days prior to going live.
1. Background Image
Optimal size 1200x800px PNG or JPG. The same image will be used on desktop and mobile but some horizontal cropping will occur on mobile. We will always focus on the central part of the image. Please choose your image with this in mind & refer to asset guide linked below.
2. Logo
Max. width 300 OR Max height 96px (whichever suits logo best) PNG file with transparent background. Colour, white or dark logo permitted provided visual contrast is sufficient against the chosen banner colour.
3. Headline
Max. 32 characters (including spaces, sentence case only).
4. Sub Headline
Max. 60 characters (including spaces, sentence case only).
5. Overlay (Optional)
Provided as hex code (#xxxxxx). Please ensure contrast between text and overlay meets accessibility standards.
Requirements
- Translations must be supplied if running across several locales.
- SSL compliant redirects.
- Skyscanner will carry out accessibility checks on assets provided and will communicate required amendments to creative prior to publishing.
- Static click tracker.
- 1x1 impression pixel.
Notes
- Viewability measurement is not available for this format.
- Available on desktop and mobile.
Assets must be supplied a minimum of 5 working days prior to going live.
1. Background Image
Optimal size 800x1200px PNG or JPG. The same image will be used on desktop and mobile but some horizontal cropping will occur on mobile. We will always focus on the central part of the image. Please choose your image with this in mind & refer to asset guide linked below.
2. Logo
Max. width 300 OR Max height 96px (whichever suits logo best) PNG file with transparent background. Colour, white or dark logo permitted provided visual contrast is sufficient against the chosen banner colour.
3. Headline
Max. 32 characters (including spaces, sentence case only).
4. Sub Headline
Max. 60 characters (including spaces, sentence case only).
5. Overlay (Optional)
Provided as hex code (#xxxxxx). Please ensure contrast between text and overlay meets accessibility standards.
Requirements
- Translations must be supplied if running across several locales.
- SSL compliant redirects.
- Skyscanner will carry out accessibility checks on assets provided and will communciate required amendments to creative prior to publishing.
- Static click tracker.
- 1x1 impression pixel.
Notes
- Viewability measurement is not available for this format.
- Available on desktop only.
Assets must be supplied a minimum of 5 working days prior to going live.
