Reporting Dashboard
Performance Analytics
Track campaign results and uncover traveller insights
The SAM analytics dashboard is designed to give you a clear view of your campaign performance on Skyscanner.
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Click 'Advertising > 'Dashboard'
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You'll be taken into a view which is pre-filtered to your current campaign. From here you can apply various filters to focus on your desired insights.
Inside analytics dashboard
View real-time performance in your dashboard, from spend and clicks to conversions and trends.
Monitor how your budget is pacing day by day in real time.
Monitor return on ad spend daily to understand campaign efficiency.
Understand which markets are responding most and where to prioritise spend or expand coverage.
Shows how far in advance travellers search for flights, helping you time campaigns with tactical messaging for short windows and brand or premium storytelling for longer planning periods.
Shows how long travellers typically stay, helping tailor messaging, promote flexibility and frequency for short trips, and premium comfort and long-haul experiences for longer stays.
