“Partnering with Skyscanner helped us get in front of the right travellers at the right time. Sponsored Booking Panel Ads raised awareness exactly where it counted – and we saw a clear boost in bookings through our collaboration.”
Alexander Carl Fischer, Digital Marketing Manager, Eurowings
Overview
- We helped Eurowings increase its direct sales in Germany and the UK by targeting high-intent travellers when they were most ready to book on Skyscanner.
- Sponsored Booking Panel Ads on mobile web helped Eurowings drive higher conversion rates by differentiating its brand against other suppliers and standing out beyond price comparison.
Results
- 32% increase in direct Share of Voice (vs other suppliers).
- 10x ROAS, rising to 15x during testing and optimisation.
If you’re interested in growing your brand on Skyscanner, please get in touch below.
The challenge
In early 2025, German low-cost carrier Eurowings set its sights on the skies above Germany and the UK, with a goal to increase direct sales and Share of Voice (vs other suppliers).
But how do you get more travellers to book with you? With clever ad placements and a perfectly timed nudge, that’s how.
The insight: Mobile is where the action is
Around 65% of Skyscanner users show up on mobile – a trend shared by Eurowings’ customers too.
So, the question became: how do we make Eurowings the obvious choice to book with, when our vast mobile audience reaches the point of decision? Easy. Sponsored Booking Panel Ads that show up just as travellers are ready to commit.
The tactic: Putting Eurowings pride of place
These attention-grabbing ads pop up right at the top of our booking panel environment, after a traveller has selected their flight itinerary and when they're ready to book.
It’s not just a logo and a price. It’s trust signals, star ratings, clear luggage info and standout USPs (think: no hidden fees, excellent service). All the things that nudge a scroller into a confident clicker.
Eurowings’ Sponsored Booking Panel Ad put the brand front and centre when travellers chose who to book with.
Our Sponsored Booking Panel Ads help advertisers to:
- Boost direct bookings by standing out from other suppliers
- Capitalise on our large and engaged mobile web audience
- Get in front of users during their highest-intent phase of booking
- Grow market and route share, and – ultimately – seat sales and revenue
A trusted strategic partnership
We’ve been teaming up with Eurowings for years now – a strong, trusted, collaborative partnership built on a shared mission of delivering sales and revenue growth across its EMEA flights network.
In fact, we’ve helped Eurowings reach travellers in over 65 markets – many beyond the home region – through high-performing Native Inline ads delivered across search result pages.
When we introduced Sponsored Booking Panel Ads, we didn’t just keep the momentum going – we added a new metric into the mix: Share of Voice uplift (vs other suppliers).
Right now, it’s Eurowings’ top-performing mobile web placement. No surprise, then, that we’ve expanded the targeting across its entire direct flights network.
“Initiatives that help increase bookings, especially those driving more volume directly via Eurowings, are always welcome. Sponsored Booking Panel Ads represent a new approach, giving us access to a part of the customer journey we previously couldn’t tap into.”
Alexander Carl Fischer, Digital Marketing Manager, Eurowings
The results: High intent, high impact, highly efficient
The campaign delivered real results: 32% increase in direct Share of Voice across Germany and the UK, even with the ad being placed on just 13% of total booking panels. And an impressive 10x ROAS throughout H1 2025.
With its success, the campaign has now been extended to France and Italy. A win-win partnership that continues to grow.
Final boarding call
The best ads don’t interrupt – they arrive right on time. For Eurowings, our Booking Panel placements did just that: showing up for mobile-first travellers when it mattered most and turning intent into action.
If you’re interested in growing your brand on Skyscanner, please get in touch below.