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The Knowledge Hub:
Trends, news & views

Welcome to our knowledge sharing hub. Discover the latest industry-leading insights, case studies, COVID-19 and traveller sentiment trends, and hot-off-the-press product news.

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Horizons snapshot: Middle East & North Africa Travel Outlook 2024

To coincide with this year’s Arabian Travel Market, we’re following our recent regional travel snapshot with a deep dive into the MENA region.

9 May 2024

Skyscanner at ITB Berlin 2024: Summer travel & sustainability insights

ITB Berlin returned this March to welcome travel providers, experts and businesses for three days of networking, insights and discovery. As one of the world’s largest travel shows, the event this year recorded nearly 100,000 attendees.

We were there too, sharing our latest insights on summer travel and sustainability initiatives, while soaking up the atmosphere and watching a keynote or three about the future of travel tech (hint: it’s all about AI).

21 March 2024

A Golden Opportunity: Helping Visit California draw more UK travellers to the state

“Our campaign with Skyscanner showed the real value of metasearch, from inspiring undecided travellers to exceeding our booking targets. The partnership played a big role in helping drive Visit California’s post-pandemic recovery.”

Acelya Sal, Account Director, Black Diamond (Visit California Rep. UK & IE)

11 December 2023
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Case Studies

Increasing working holiday visas for Tourism Australia

Smashing booking goals for Tourism Ireland

Helping VisitScotland attract more travellers after Covid-19

Growing Edinburgh Airport’s global route network

Helping TUI reach the right travellers, faster

Promoting Maldives as a safe destination during Covid-19

Empowering the leading airport operator with data insights

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