July 21, 2021

Webinar: Using travel data to turn uncertainty into opportunity

On 20 July, we hosted our first travel data event, exploring the power of search and booking data in helping businesses recover faster from the COVID-19 pandemic.

Featuring an engaging discussion with our data experts, plus a special guest from Edinburgh Airport, we discussed how travel will change over the next 12 months and the exciting opportunities for those who embrace a data-led recovery strategy.

Topics included:

  • Finding gaps in the market and planning for long-term growth 
  • Realising the potential of market, destination and travel trends
  • Learning how to improve traveller targeting and marketing
  • Succeeding in the new normal with our Travel Insight data tool 

There was also a live Q&A where our audience had the chance to put any questions they had about our data, products or the latest travel trends to our expert panel. 

To jump to a particular topic, the chapter timings are:

About Skyscanner (03:18)
New travel patterns (05:20) 
Greece deep dive (09:15)
Impact on the Industry (12:15)
Gaps in route networks (12:50)
Local catchment trends (26:24)
Edinburgh Airport (30:00)
Travel Insight data suite (41:31)
Q&A (42:01)

If you’d like to find out how our unrivalled data can help your business make faster, smarter decisions and power your COVID-19 recovery, click the link below.

Find out more