July 13, 2021

Horizons Brief: Travel Trends and Insights – 13 July

Welcome to July’s first travel insights blog, where we share our latest traveller sentiment data and search and booking trends.

Traveller confidence has fallen

These are the results from our weekly pulse survey of thousands of travellers across 19 key markets.

Perception of the global situation

The most recent insights from our weekly pulse survey reveal that travellers are less confident than a few weeks ago, with figures dropping considerably from their highest point in mid June. We have to go back to the beginning of May for numbers to be at the same level.

Global - global-1

Sentiment key

  • 56% think it’s getting better, down from 60% last week and 69% the week before

  • 27% think it’s staying the same, up from 25% last week and 21% the week before

  • 17% think it’s getting worse, up from 15% last week and 10% the week before

On a regional level, travellers in the Americas are by far the most optimistic – although less than they were a few weeks ago. Still, only 7% think the global situation is getting worse. People in EMEA are now the least optimistic, with just half of travellers believing the situation is getting better.

AMER

Global - AMER-1

  • 73% think it’s getting better, down from 75% last week and 78% the week before

  • 20% think it’s staying the same, up from 17% last week and the week before

  • 7% think it’s getting worse, down from 8% last week but up from 5% the week before

EMEA

Global - EMEA-1

  • 50% think it’s getting better, down from 56% last week and 68% the week before

  • 29% think it’s staying the same, up from 28% last week and 22% the week before

  • 21% think it’s getting worse, up from 16% last week and 11% the week before

APAC

Global - APAC-1

  • 47% think it’s getting better, down from 49% last week and 54% the week before

  • 31% think it’s staying the same, up from 28% last week and 23% the week before

  • 22% think it’s getting worse, down from 23% last week and the week before

Blogs_12Jul2021_02

A hiker looking across the hills near Mount Shasta, California. 

Perception of the domestic situation

Similar to the global sentiment data, the number of travellers believing their domestic situation is getting better has fallen over the past few weeks – and is now back at mid-April levels.

Domestic - global

  • 55% think it’s getting better, down from 61% last week and 70% the week before

  • 23% think it’s staying the same, up from 21% last week and 17% the week before

  • 22% think it’s getting worse, up from 18% last week and 13% the week before

On a regional level, travellers in the Americas are much more optimistic, continuing a general upward trend in confidence from the start of the year. Also, fewer and fewer people in AMER think the situation is getting worse. Traveller confidence, however, has fallen fast in EMEA, and remains just ahead of APAC. In both regions, about a quarter
of travellers believe the situation is getting worse.

AMER

Domestic - AMER-1

  • 68% think it’s getting better, up from 66% last week but the same as 68% the week before

  • 22% think it’s staying the same, the same as last week but up from 19% the week before

  • 11% think it’s getting worse, down from 12% last week and 13% the week before

EMEA

Domestic - EMEA-1

  • 50% think it’s getting better, down from 61% last week and 74% the week before

  • 23% think it’s staying the same, up from 19% last week and 14% the week before

  • 26% think it’s getting worse, up from 19% last week and 12% the week before

APAC

Domestic - APAC-1

  • 49% think it’s getting better, down from 50% last week and 57% the week before

  • 25% think it’s staying the same, the same as last week and the week before

  • 25% think it’s getting worse, the same as last week but up from 18% the week before


The Return of Travel

For our first Skyscanner Horizons report – The Return of Travel – we analysed three years of search and booking data to reveal how traveller habits are changing and what 2021’s peak season will look like.

LinkedIn_1200x628_01

Find out 2021's big emerging new trends by downloading your free report.

Download now


Watch our Return of Travel webinar

We recently hosted a special Return of Travel webinar, where we unveiled key takeaways from the report and discussed travel’s most pressing topics with speakers from across Skyscanner, Digital Tourism Think Tank and IATA.

Watch now

The Balearics are this summer’s no. 1

Following the news that fully vaccinated UK travellers no longer need to isolate after returning from an amber-list country, we’re sharing some stats on the UK’s favourite – and now accessible – destinations for summer 2021. And it’s clear that what was popular pre-pandemic is still popular now.

The Spanish Balearic islands of Mallorca and Ibiza are currently the top booked destinations on Skyscanner by UK travellers, followed by mainland Spain’s Malaga and Alicante.

Before the pandemic, Spain was the top searched country for UK travellers searching on Skyscanner. These are the top 10 booked countries for economy class, return travel in July and August 2019:

  1. Spain
  2. United States
  3. Italy
  4. Portugal
  5. Turkey
  6. Greece
  7. France
  8. India
  • Alicante, Malaga, New York, Palma and Faro were the top booked destinations for summer 2019. 

  • Greece was the top booked EU destination in summer 2020 as restrictions eased and UK travellers responded to changing travel guidance. 

Martin Nolan, Skyscanner Traveller Expert, comments: 

“Now that restrictions have been significantly reduced for double vaccinated travellers, we expect to see a surge in bookings as people who’ve had both doses of the vaccine react to the reality of being able to travel to amber list countries without the requirement to quarantine on their return home.

“This is a huge moment for the UK travel industry who have been waiting for measures that will truly help to kickstart travel in a safe, smart and sustainable way. This move will reunite families and allow people to finally plan travel to their favourite destinations around the world, many of which will be delighted to finally welcome UK travellers for the first time in a year.” 

Blogs_12Jul2021_01

Boats bobbing on the azure blue waters near Palma, the capital of Mallorca.

Laura Lindsay, Skyscanner’s Global Travel Expert, comments: 

“It’s no secret that Spain is a longstanding favourite with UK holidaymakers, and while many favourite destinations on the mainland have had restrictions for Brits the best part of the last year, travellers who have had both vaccine doses and looking to get back to the places and people they love will be delighted with news of quarantine-free travel again.

“While the Spanish isles and firm favourites Malaga and Alicante are likely to be the summer stand-outs in terms of bookings, we expect to see UK holidaymakers continue to explore all aspects of this popular country.”

Bookings surged to Portugal

  • Bookings from the UK to Portugal increased by +159% in the week following the latest green list announcement, with the majority of bookings for the island of Madeira.

  • When Portugal was added to the UK travel corridor in August 2020, Skyscanner saw flight searches jump by 2000%.

Laura Lindsay comments: 

“A mid-Atlantic archipelago might seem to be taking social distancing to a new extreme, but the Portuguese islands of the Azores are an excellent destination for travellers looking for green space, with sustainability in mind.

"While they might not have been on UK travellers’ radars before the pandemic, the proximity to Portugal, location and types of holiday on offer, are drawing the attention of more travellers. The islands have made a big investment in renewable energy resources, as well as marine conservation, meaning there’s loads to see and do like whale watching, protected hiking trails and wildlife reserves.”

Greece is the word

  • The top searched places in Greece for UK travellers are currently Athens, Crete and Corfu .

  • Greece featured in Skyscanner’s 2021 Destinations campaign, which outlined early travel trends for the year back in December 2020. 

 

In two weeks, we'll share more data and insights on our blog, as well as keeping you updated with how we're helping travellers and the industry during the pandemic.