Welcome to our bi-weekly travel insights report, where we share some of our latest search and redirect data, as well as travel industry trends and hot topics.
Welcome to The New World of Travel
As travel begins to recover from COVID-19 and we find ourselves in a new normal, we want to share our vision of what the future could look like.
Our report showcases the latest trends from our extensive global flight search data, as well as expert commentary from industry leaders, to explore some of the most important issues facing the travel sector right now.
Highlights include global travel trends, traveller habits and behaviours. Here are a few graphs from the report showing how searches have changed through COVID-19.
The first shows the % change in domestic searches for all markets compared to 2019.
The second shows the % change in international searches for all markets compared to 2019.
And the third shows the % change in one-way searches for all markets compared to 2019.
These findings are powered by Travel Insight, our world-leading search and booking demand data tool. You can learn more about Travel Insight right here.
Traveller confidence falls once more
In the last two weeks, confidence in international and domestic travel has fallen. Here are the insights from our 25th weekly pulse survey of over 6,000 travellers across the world.
Perceptions of international travel
Traveller confidence has fallen for the second consecutive week.
- 33% think it’s getting better, down from 36% last week and 37% the week before.
- 34% think it’s staying the same, compared to 36% last week and 33% the week before.
- 34% think it’s getting worse, up from 29% last week and 33% the week before.
On a regional level, travellers in AMER are the most optimistic, followed by those in APAC then EMEA.
- In AMER, 53% think the international travel situation is improving, but this is down from 55% last week and 54% the week before.
- In APAC, 30% think it’s improving, compared to 32% last week and 30% the week before.
- In EMEA, just 22% think it’s improving, down from 26% last week and 30% the week before.
- There’s been an increase in the number of travellers in AMER and APAC thinking the situation is getting worse: 15% in AMER (up from 13% last week) and 43% in APAC (up from 35% last week).
- In EMEA, 35% think it’s getting worse, the same percentage as last week.
Perceptions of domestic travel
It’s a similar story for domestic travel, with confidence falling for a second week in a row.
- 35% think it’s improving, down from 36% last week and 39% the week before.
- 32% think it’s staying the same, compared to 33% last week and 31% the week before.
- 33% think it’s getting worse, up from 31% last week and 30% the week before.
On a regional level, travellers in APAC are the most optimistic, followed by those in AMER and then EMEA. EMEA is the only region where traveller optimism is falling.
- In APAC, 51% think the domestic travel situation is improving, up from 50% last week and 49% the week before.
- In AMER, 45% think it’s improving, up from 44% last week and 42% the week before.
- In EMEA, however, 23% think it’s improving, down from 27% last week and 33%
the week before.
- In EMEA, there’s been an increase in the number of travellers who think the situation is getting worse: 43% (up from 37%). In APAC, 22% think it’s getting worse (the same as last week) and in AMER, 24% think it’s getting worse (down from 27%).
Factors impacting likelihood to travel abroad
During our pulse survey, we ask our travellers what are the biggest factors impacting their likelihood to travel internationally, asking them to rate a series of questions from 1 (Not at all) to 7 (Very significantly).
Globally, these are the results in order from most to least significant:
- The uncertainty of when travel restrictions may be lifted
- Not knowing what the situation is like (or will be) in countries I may want to visit
- The health risk to other people
- The health risk to myself
- Change in my financial circumstances
- What my friends or family might think of me travelling
For EMEA, the results are in the same order. However, for travellers in AMER, factors two and three are swapped, and in APAC, factors five and six are swapped.
Next week, we'll share more data and insights from the past two weeks on our blog, as well as keeping you updated with how we're helping travellers and the wider industry during the pandemic.
Pulse survey from 7 – 21 September. No. of respondents = 6,413.