November 6, 2026
The Knowledge Hub:
Trends, news & views
Welcome to our knowledge sharing hub. Discover the latest industry-leading insights, case studies, COVID-19 and traveller sentiment trends, and hot-off-the-press product news.
Just Landed
Nomad eSIM outperforms market with 2.9x higher engagement through Skyscanner Advertising
Reaching Travellers at the Moment of Intent
Nomad eSIM partnered with Skyscanner to connect with travellers when trip planning is in full swing, departure is approaching, and the need for connectivity becomes most relevant. The objective was simple: be present when purchase intent is highest and position Nomad eSIM as the preferred eSIM solution before travellers leave home.
6 November 2026
Emirates increases share of voice by up to 25% with In-App Booking Panel Ads
Emirates set out to increase visibility at key decision-making moments and capture high-intent demand more effectively. They partnered with Skyscanner to strengthen their direct share of voice and drive more booking traffic to Emirates.com.
4 September 2026
BYD engages travellers at scale through a travel-led brand advertising campaign
Connecting with travellers beyond travel
BYD Auto teamed up with Skyscanner for a campaign built around a simple consumer insight: growing frustration with flight cancellations and travel disruptions. The campaign responded to a genuine traveller problem by offering additional benefits in the event of a flight cancellation when purchasing the BYD SEAL U DM-i. With its hybrid technology and exceptional driving (1000km), the vehicle offers travellers an adaptable, high-end alternative to lean on when plans change unexpectedly. By combining a relevant customer offer with a product designed for seamless journeys, BYD transformed travel disruption into an opportunity to rediscover the joy of travelling by road.
3 August 2026
Wait, there’s more. Lots more.
KLM achieves 5x redirect uplift with Skyscanner's full-funnel brand advertising
Air France drives +204% incremental revenue growth during Jan Peak by scaling performance efficiently
Turkish Airlines increases peak season searches by 38% with Skyscanner's brand advertising
Eurowings increases Share of Voice by 32% with Booking Panel Ads
Empowering LHG’s pricing strategy using Skyscanner’s market data insights
Tourism Ireland unlocks 39x ROAS by rebalancing travel across Ireland’s regions
Singapore Tourism Board achieves 78× ROAS with smart targeting and full-funnel storytelling
Empowering the leading airport operator with data insights
Growing Edinburgh Airport’s global route network
London City Airport sparks a 139% surge in winter travel demand with Skyscanner Advertising
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