Despite capacity returning to the market, our latest data shows that overall demand remains low, while global consumer polling highlights an ongoing travel confidence concern.
Flight demand data
- Searches and redirects across EMEA, APAC and AMER regions continue to remain low compared to pre-COVID 2020 maximums.
- Travellers in EMEA – in particular Russia, UK, France, Spain, Germany and Italy – are searching and booking more than in other regions, suggesting that the easing of travel restrictions across Europe is having a positive effect.
- However, the situation is evolving rapidly as evidenced by the UK government’s decision to re-impose quarantine for British travellers returning from Spain. We saw a significant drop in demand overall, and to Spain specifically, following the announcement, with interest shifting to alternative destinations such as Greece.
- Demand for Spanish destinations among British travellers looks set to return in October.
Travellers are remaining anxious
- In our latest global traveller poll, 59% said the thought of travelling abroad makes them feel anxious, rising to 72% among those in APAC, compared to 52% in EMEA.
- 64% believe there's a high risk to travel internationally, rising to 75% among travellers in APAC, compared with 59% in EMEA and 63% in AMER.
Providing travellers with clear and transparent information
This week we launched new airline safety ratings to help restore confidence among travellers looking to book flights, thanks to an exclusive global partnership with AirlineRatings.com.
The ratings score each airline across five criteria, including mask-wearing policies, cleaning measures, food service changes and crew PPE.
Gavin Harris, Director of Strategic Partnerships at Skyscanner, comments:
“Changing rules and rising uncertainty around both domestic and international restrictions is leading to a corresponding drop in searches and bookings across multiple regions and geographies. Despite our data showing encouraging signs in Europe, it's essential that we, and the wider industry, do everything we can to restore consumer confidence and empower travellers to make informed decisions.
Skyscanner continues to develop innovative new product features in order to highlight health and safety measures being taken by individual airlines and make it easier for travellers to find providers who offer flexible booking policies.
We’re also working to update details daily to ensure travellers understand the latest restrictions, where they can go, and what rules are likely to apply at their chosen destination.”
Look out for a separate article which will explain more early next week.
Traveller confidence continues to fall
Here are the insights from our 20th weekly pulse survey of nearly 7,000 travellers across the world.
Perceptions of international travel
For the eighth straight week, fewer people think the international travel situation is getting better.
- 29% think it’s improving, down from 32% last week and 33% the week before.
- 29% think it’s staying the same, up from 28% last week and the week before.
- 42% think it’s getting worse, up from 39% last week and the week before.
On a regional level, more travellers in APAC believe the situation is improving, compared to the week before.
- 23% in APAC think it’s improving, up from 19% last week and 21% the week before. 54% think it’s getting worse, down from 55% last week.
- In AMER, 43% think it's improving, down from 45% last week and the week before. 29% think it’s getting worse, the same number as last week.
- In EMEA, 24% this it's improving, down from 32% last week and 33% the week before. 44% think it’s getting worse, up from 38% last week.
Perceptions of domestic travel
It’s a similar story for domestic travel. Again, for the eighth consecutive week, fewer people think the situation is improving.
- 34% think it’s improving, down from 40% last week and 43% the week before.
- 27% think it’s staying the same, up from 25% last week and 26% the week before.
- 39% think it’s getting worse, up from 35% last week and 31% the week before.
On a regional level, travellers in APAC remain the most optimistic, but its figure continues to fall. Travellers in AMER are the least optimistic, but its figures have remained roughly the same for six weeks.
- 38% in APAC think it’s improving, down from 40% last week and 42% the week before. 40% think it’s getting worse, up from 39% last week.
- In EMEA, 35% think it’s improving, down a lot from 45% last week and 50% the week before. 33% think it’s getting worse, up from 27% last week.
- In AMER, 28% think it’s improving, down from 29% last week and the week before. 49% think it’s getting worse, down from 50% last week.
Next week, we'll share the latest data and insights from the past seven days on our blog as well as keeping you updated with how we're helping travellers and the wider industry during the pandemic.
Pulse survey based on 6,925 respondents from 27 July – 2 August.