The Knowledge Hub:
Trends, news & views
Welcome to our knowledge sharing hub. Discover the latest industry-leading insights, case studies, COVID-19 and traveller sentiment trends, and hot-off-the-press product news.
Just Landed
Empowering Lufthansa's pricing strategy with market data insights
In today’s dynamic and highly competitive aviation landscape, access to timely and relevant market information is essential. The Lufthansa Group recently engaged in a Proof of Concept experiment with Skyscanner, aimed at enhancing access into publicly available airfares through real-time API access.
This initiative supports the Group’s objective of enriching its internal analytical capabilities with external market signals, strengthening strategic decision-making in pricing and commercial planning.
Culture and countryside are calling: Promoting Scotland as an unmissable year-round destination
“Skyscanner was the perfect strategic partner to help us meet our goals. From its huge audience to creative execution and placements across the marketing funnel, they provide the platform to reach, engage and inspire Scotland’s next visitors.”
Fiona Holmes, Senior Brand Marketing Manager, VisitScotland
Launching our OpenAI x Skyscanner collaboration
At Skyscanner, we’ve been at the forefront of travel tech innovation for years, using the latest solutions to make travel planning and booking as smooth and simple as possible.