Consumer shopping habits have evolved. From yesterday’s bricks and mortar purchases, to today’s online and mobile transactions. While travel companies focus on desktop and mobile solutions, consumers are transitioning towards apps using voice and bot technology.
Travel companies must align with this evolution, thinking beyond traditional distribution, towards more intuitive and value-driven systems. Framing offers, options, and deals in a way that is easy to understand; delivering relevant results based on consumers’ needs; and streamlining the booking process. This will improve the user experience and help reduce basket abandonment, overcoming the obstacles to impulse purchases such as endless results pages and cumbersome purchase process.
Travel companies also need to be omnipresent, on-hand to book trips wherever and whenever users are inspired. Testing new technologies as they are adopted, but first of all, mastering mobile.
The future of retail in travel is not about limiting choice. Rather it is about making choices easier through effective merchandising, and understanding that consumers want practical solutions, not infinite results. This means that the search needs to be intelligent, and go beyond price, towards value. The booking also needs to be fast and easy, with secure payments.
In this white paper, we build on our 'Vision for the Future of Distribution', and share thoughts from CEO and co-founder Gareth Williams, VP of Product Filip Filipov, and Principal Engineer Richard Macdonald-Keen around how we intend to deliver the user experience and retail solutions that will be the building blocks of the travel companies of the future.