Which destinations are people searching for? Which ones will present growing opportunities for airlines to consider? These are some of the questions that the aviation and travel industry trying to answer. In our latest analysis, using Skyscanner's Travel Insight tool, we present data on three destinations that have seen a dramatic search rank increase from London over the past three years.
Looking at the destination search ranks from London airports from July 2014 to July 2017 we have found three EMEA destinations which experienced unexpectedly strong growth in the search rankings. These are Algiers International Airport (ALG), Beirut International Airport (BEY) and Luxembourg (LUX).
While search rankings for Middle Eastern and North African destinations from London remain stable, we found one city in particular whose search ranking is growing rapidly. Algiers in North Africa has sustained a particularly strong growth trend, going from the 229th most popular destination from London airports in 2014 to the 137th most popular in February 2017!
Beirut International Airport (BEY) has fluctuated over time and is usually most popular in June and May. Despite that, there has still been a gradual growth as the rank of this destination changed from 253rd in February 2014 to 172nd in February 2017.
Looking toward Europe, we found that the rank of Luxembourg (LUX) fluctuated between January 2014 and July 2017, only reaching peaks in October each year. However, there is a considerable growth between May 2016 where the destination was 247th and May 2017 where it came out 129th, an increase of 118 places in the search rankings.
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Skyscanner's Travel Insight tool captures global search data and traveller intent from the search engine's 60 million+ monthly visitors, offering a comprehensive big data set to help businesses accurately predict future travel demand - helping drive competitive advantage.