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About us

About us We’re a world leader in travel and a strategic partner for businesses.

Our approach Discover how we collaborate with our partners and help them grow.

Celebrating 20 years In 2003, three friends decided to make travel better. Discover the journey we've been on ever since.

Industry Partnerships We’re proud to be a member of several travel and advertising organisations around the world.

Sustainability Find out how we’re committed to helping make travel more sustainable.

Accessibility Learn about accessibility and become a more accessible brand.

2024 in review What we shipped in 2024 and what's in store for 2025.

Solutions

Your industry

Our products

Your role

Discover our solutions for your sector.

Airlines Reach a global audience and drive more bookings.

Hotels Be seen and booked by more travellers.

Car Hire Connect your rental or broker to travellers worldwide.

OTAs Win more flight and hotel bookings.

Destination Marketing Promote your country, region or city to the world.

Advertising & Media Plan and run profitable ad campaigns for your clients.

Airports Grow your network and serve more destinations.

Other Sectors Use industry insight to help guide strategies and investments.

Featured report

Mount Fitz Roy - Patagonia

Horizons

Horizons 2025-2026: Travel Outlook: Spending, Planning and Destination Trends

Discover our range of products.

Travel Insight Turn our global travel data into actionable insights.

Distribution Connect your brand and products to travellers globally.

Advertising Drive awareness and bookings across the customer journey.

Travel API Create a travel search for your own audience.

Affiliate programme Earn commission on the traffic you send us.

Skyscanner Creator Programme Join our global network and start earning commission.

Featured report

Mount Fitz Roy - Patagonia

Horizons

Horizons 2025-2026: Travel Outlook: Spending, Planning and Destination Trends

Discover our solutions based on your job role.

Airline management Grow your brand, bookings and revenue.

Hotel management Reach a world of travellers looking for rooms.

Car hire management Grow your share of traffic and bookings.

Destination marketers Attract more travellers to your country, region or city.

Media planners Build profitable ad campaigns for your clients.

Route planners Grow your route network with data insights.

Featured report

Mount Fitz Roy - Patagonia

Horizons

Horizons 2025-2026: Travel Outlook: Spending, Planning and Destination Trends

Your industry solutions

Discover our solutions for your sector.

Airlines Reach a global audience and drive more bookings.

Hotels Be seen and booked by more travellers.

Car Hire Connect your rental or broker to travellers worldwide.

OTAs Win more flight and hotel bookings.

Destination Marketing Promote your country, region or city to the world.

Advertising & Media Plan and run profitable ad campaigns for your clients.

Airports Grow your network and serve more destinations.

Other Sectors Use industry insight to help guide strategies and investments.

Featured report

Mount Fitz Roy - Patagonia

Horizons

Horizons 2025-2026: Travel Outlook: Spending, Planning and Destination Trends

Our products solutions

Discover our range of products.

Travel Insight Turn our global travel data into actionable insights.

Distribution Connect your brand and products to travellers globally.

Advertising Drive awareness and bookings across the customer journey.

Travel API Create a travel search for your own audience.

Affiliate programme Earn commission on the traffic you send us.

Skyscanner Creator Programme Join our global network and start earning commission.

Featured report

Mount Fitz Roy - Patagonia

Horizons

Horizons 2025-2026: Travel Outlook: Spending, Planning and Destination Trends

Your role solutions

Discover our solutions based on your job role.

Airline management Grow your brand, bookings and revenue.

Hotel management Reach a world of travellers looking for rooms.

Car hire management Grow your share of traffic and bookings.

Destination marketers Attract more travellers to your country, region or city.

Media planners Build profitable ad campaigns for your clients.

Route planners Grow your route network with data insights.

Featured report

Mount Fitz Roy - Patagonia

Horizons

Horizons 2025-2026: Travel Outlook: Spending, Planning and Destination Trends

Advertising

Advertising & Media Plan and run profitable ad campaigns for your clients.

Destination Marketing Promote your country, region or city to the world.

Get in touch Speak with our Advertising team today.

Affiliates

Affiliate programme Become an affiliate and start making money from your audience.

Travel widgets guide Add widgets to your site to help people with their travel search.

Skyscanner Creator Programme Join our global network and start earning commission.

Insights

All insights Discover the latest insights, trends and events.

Case studies Check out some of the businesses we’re helping.

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The Knowledge Hub:
Trends, news & views

Welcome to our knowledge sharing hub. Discover the latest industry-leading insights, case studies, COVID-19 and traveller sentiment trends, and hot-off-the-press product news.

Just Landed

Taking off with our Partners at Skyscanner Ascend 2025

This year, Skyscanner Ascend brought partners together in London and Singapore for a day centred on insight, connection and thoughtful conversations about the future of travel.

11 December 2025

5 insights from Skyscanner Ascend 2025

Skyscanner Ascend 2025 welcomed advertising leaders from airlines, destinations, agencies and brands who travelled from around the world to explore how traveller behaviour is shifting, how our AdTech is evolving, and how we continue building products and solutions that support partners and travellers in meaningful ways.

10 December 2025

Skyscanner at Phocuswright Global: Accelerating Traveller-First Innovation

For the first time as Skyscanner CEO, Bryan Batista joined the industry's most influential leaders at Phocuswright 2025, exploring what’s next in the world of travel tech while sharing the latest product developments at Skyscanner.

8 December 2025

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Industry reports
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Insights

Get the latest insights

Discover the latest insights, case studies, news and views.

Blog Listing - Feature Image - Square-1

October 16, 2025

Horizons 2025-2026: Travel Outlook: Spending, Planning and Destination Trends

As we look ahead to 2026 and travellers start planning their next adventures, it’s an ideal moment to take stock of the key trends shaping the travel landscape – from evolving spending behaviours, to AI influencing trip planning, and the latest emerging destination hotspots.

Hagia Sophia in Istanbul, Turkey, with seagulls flying above at sunset

September 10, 2025

Turkish Airlines turns peak season into a peak branding moment

Turkish Airlines and Skyscanner teamed up to capitalise on the peak season moment with a multi-format campaign, driving high engagement and brand visibility across UK & US audiences.

Categories

All COVID-19 Data products Advertising Partnerships Travel industry trends Industry reports Events Sustainability

December 11, 2025

Taking off with our Partners at Skyscanner Ascend 2025

December 10, 2025

5 insights from Skyscanner Ascend 2025

December 8, 2025

Skyscanner at Phocuswright Global: Accelerating Traveller-First Innovation

November 24, 2025

Singapore Tourism Board achieves 78× ROAS with smart targeting and full-funnel storytelling

November 12, 2025

Unlocking India’s Rapidly Expanding Travel Economy

September 10, 2025

Turkish Airlines turns peak season into a peak branding moment, increasing search results by 38%

September 4, 2025

Master the January Peak and Q1 moment to turn demand surges into sustained growth

September 2, 2025

Hitting new peaks: How we helped London City Airport spark a 139% surge in winter travel demand

August 11, 2025

Meet Booking Panel ads: A new way to win the final click and drive direct bookings

How to optimise ad copy to increase attention and clicks

Winning the Booking Moment: Eurowings increases Share of Voice by 32% with Booking Panel Ads

Skyscanner at Phocuswright Europe: Powering the Future of AI Travel

Empowering Lufthansa's pricing strategy with market data insights

Culture and countryside are calling: Promoting Scotland as an unmissable year-round destination

Launching our OpenAI x Skyscanner collaboration

A warmer welcome: Helping VISIT FLORIDA attract more UK tourists to the Sunshine State

Introducing Microsoft Copilot Actions x Skyscanner partnership

February 28, 2025

Horizons: 2024-2025 Spending, Planning and Destination Insights

December 20, 2024

Skyscanner and Singapore Tourism Board launch exciting new partnership

December 2, 2024

Skyscanner at World Aviation Festival 2024

Horizons snapshot: Regional Travel Outlook 2024

Horizons snapshot: Middle East & North Africa Travel Outlook 2024

Skyscanner at ITB Berlin 2024: Summer travel & sustainability insights

December 11, 2023

A Golden Opportunity: Helping Visit California draw more UK travellers to the state

December 7, 2023

Celebrating the X. Awards 2023: Recognising creativity & innovation in tourism

October 25, 2023

Skyscanner Horizons

Making a splash: Helping Puerto Rico attract more visitors to its shores

October 15, 2022

Q&A with product lead Priya Chhetri: Targeting airport passenger leakage using geo-location data

August 23, 2022

Scotland is Calling: Helping VisitScotland attract more travellers after COVID-19

CAPA Airline Leader Summit: Airlines in Transition 2022

A great craic: How we helped Tourism Ireland smash its booking goals

Shaping Scottish aviation: Helping Edinburgh Airport grow its global route network

December 6, 2021

X. Festival: Sustainability and the Return to Travel

December 6, 2021

Phocuswright and Skift 2021: Building back smarter, better, bolder

November 16, 2021

Accelerated advertising: Helping TUI reach the right travellers – faster – during COVID-19

October 13, 2021

Emerging traveller behaviour as the world reopens

September 28, 2021

A World for Travel Forum: Better than good enough technology

September 2, 2021

WTM: Latin America – Building resilience with traveller-first technology

Webinar: Using travel data to turn uncertainty into opportunity

White sands and social distancing: Promoting Maldives during COVID-19

Get ready for the Return of Travel

Fuelling Aena: How Travel Insight empowers the leading airport operator

January 26, 2021

Catchment Analysis: Improve your targeting and win more customers

January 11, 2021

Unserved Routes: Discover demand for new direct flights

Case Studies

Increasing working holiday visas for Tourism Australia

Increasing working holiday visas for Tourism Australia

Increasing working holiday visas for Tourism Australia

Smashing booking goals for Tourism Ireland

Smashing booking goals for Tourism Ireland

Smashing booking goals for Tourism Ireland

Helping VisitScotland attract more travellers after Covid-19

Helping VisitScotland attract more travellers after Covid-19

Helping VisitScotland attract more travellers after Covid-19

Growing Edinburgh Airport’s global route network

Growing Edinburgh Airport’s global route network

Growing Edinburgh Airport’s global route network

Helping TUI reach the right travellers, faster

Helping TUI reach the right travellers, faster

Helping TUI reach the right travellers, faster

Promoting Maldives as a safe destination during Covid-19

Promoting Maldives as a safe destination during Covid-19

Promoting Maldives as a safe destination during Covid-19

Empowering the leading airport operator with data insights

Empowering the leading airport operator with data insights

Empowering the leading airport operator with data insights

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