Barcelona event will focus on trends in meta-search
In a company first, this month will see Skyscanner team up with WIHP Hotels to host a hotel industry event. The event will feature an exclusive guest speaker from Booking.com, as well as speakers from WIHP and the travel search engine itself.
Entitled Trends in meta-search engines and how to optimise for them as a channel, the event will be aimed at professionals in the hotels industry, and will discuss how to leverage meta-search engines to increase hotel bookings. Having released its hotels product over three years ago, Skyscanner is eager to share its learnings in this area.
Hotel marketing experts WIHP Hotels, who partnered with Skyscanner last October, will be presenting in addition to guest speaker Thijs Hodde, Director of Metasearch Marketing at Booking.com. Both will offer insight into the benefits of optimising hotels distribution for meta-search engines. The event will also feature a panel discussion.
“We’re thrilled to be hosting this event in partnership with WIHP Hotels. As Skyscanner’s Hotels product continues to develop and grow, it’s great for us to be able to reach out to hoteliers and share our learnings on how to utilise meta-search engines as a distribution channel”
— Nikhil Gupta, Director of Hotels, Skyscanner
The conference will be taking place at the Skyscanner Barcelona Office (Plaça de Catalunya, 1, 08002 Barcelona), on February the 16th, from 16:00 onwards. Limited places for registration can be booked here.