June 4, 2025
The Knowledge Hub:
Trends, news & views
Welcome to our knowledge sharing hub. Discover the latest industry-leading insights, case studies, COVID-19 and traveller sentiment trends, and hot-off-the-press product news.
Just Landed
Culture and countryside are calling: Promoting Scotland as an unmissable year-round destination
“Skyscanner was the perfect strategic partner to help us meet our goals. From its huge audience to creative execution and placements across the marketing funnel, they provide the platform to reach, engage and inspire Scotland’s next visitors.”
Fiona Holmes, Senior Brand Marketing Manager, VisitScotland
4 June 2025
Launching our OpenAI x Skyscanner collaboration
At Skyscanner, we’ve been at the forefront of travel tech innovation for years, using the latest solutions to make travel planning and booking as smooth and simple as possible.
27 May 2025
A warmer welcome: Helping VISIT FLORIDA attract more UK tourists to the Sunshine State
“Our goal was clear: To get more UK families to choose Florida for their next vacation. And Skyscanner delivered, with searches, bookings, and ROAS all well above target.”
Summer Gonzalez, Senior Manager, Paid Media, VISIT FLORIDA
30 April 2025
Wait, there’s more. Lots more.
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Increasing working holiday visas for Tourism Australia
Smashing booking goals for Tourism Ireland
Helping VisitScotland attract more travellers after Covid-19
Growing Edinburgh Airport’s global route network
Helping TUI reach the right travellers, faster
Promoting Maldives as a safe destination during Covid-19
