The Knowledge Hub:
Trends, news & views

This year, Skyscanner Ascend brought partners together in London and Singapore for a day centred on insight, connection and thoughtful conversations about the future of travel.

“Skyscanner has become a truly strategic platform for Air France, creating a powerful environment for efficient scale. Alongside strong volume, we are able to capture premium economy and business class audiences, supporting our higher-yield strategy. In a competitive market, being visible at the moment of decision is essential, and our partnership with Skyscanner enables us to capture high-intent demand and convert it into sustainable growth.”

Marouane El Khadir, Media Planning Manager, Air France

Overview

Air France partnered with Skyscanner to scale its marketing investment efficiently, strengthen competitiveness in priority markets and drive sustainable revenue growth. By activating performance placements across 15 key markets, the airline capitalised on Skyscanner’s premium, high-intent environment and set out to secure premium visibility at the precise moment travellers were actively comparing their options.