November 24, 2025
The Knowledge Hub:
Trends, news & views
Welcome to our knowledge sharing hub. Discover the latest industry-leading insights, case studies, COVID-19 and traveller sentiment trends, and hot-off-the-press product news.
Just Landed
Singapore Tourism Board achieves 78× ROAS with smart targeting and full-funnel storytelling
Overview
Singapore has long been recognised as one of Asia’s most dynamic and attractive destinations, known for its rich cultural mix, vibrant culinary scene, and world-class attractions. But in today’s highly competitive travel landscape, even iconic destinations need to work harder to capture attention and convert interest into bookings.
24 November 2025
Unlocking India’s Rapidly Expanding Travel Economy
One of the most exciting markets right now is India - a market that has rapidly become Skyscanner’s second largest market worldwide and a driving force for the global travel industry.
12 November 2025
Horizons 2025-2026: Travel Outlook: Spending, Planning and Destination Trends
As we look ahead to 2026 and travellers start planning their next adventures, it’s an ideal moment to take stock of the key trends shaping the travel landscape – from evolving spending behaviours, to AI influencing trip planning, and the latest emerging destination hotspots.
20 October 2025
Wait, there’s more. Lots more.
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Increasing working holiday visas for Tourism Australia
Smashing booking goals for Tourism Ireland
Helping VisitScotland attract more travellers after Covid-19
Growing Edinburgh Airport’s global route network
Helping TUI reach the right travellers, faster
Promoting Maldives as a safe destination during Covid-19
