May 30, 2018

Singapore Airlines launches first NDC connection with Skyscanner

Singapore Airlines (SIA) has announced its first New Distribution Capability (NDC) connection with Skyscanner. Through this connection, customers will be able to book SIA flights more conveniently through the Skyscanner site.

NDC is an industry-supported standard introduced by the International Air Transport Association (IATA) which addresses some of the industry’s current inventory distribution  limitations. It creates  a more agile and efficient distribution system by supplementing the capabilities of third party channels to match those of the airline’s websites, thereby   improving offerings for customers making bookings on such sites.

SIA’s NDC agreement with Skyscanner introduces a more direct way for customers to book flights. Customers who choose to purchase SIA flights through Skyscanner will now be able  to do so directly, instead of having to be referred to the Singapore Airlines website to complete a booking.

  Boeing 777-200 in Singapore Airlines

SIA recently obtained its Level 3 NDC  Certification, which covers both Offer and Order management, under which an airline takes full control of the way fares are offered to customers  as well as the booking,  payment and ticketing processes once customers have chosen a fare that they wish to purchase. Moving forward, SIA will further develop its NDC capabilities to offer other ancillary services and personalised offers for its customers.

We are pleased to be unveiling  our  first  NDC  connection  with  Skyscanner, to provide  more convenience to customers making flight bookings. With an NDC Level 3 Certification,  we will also be seeking out even more connections with travel partners to improve distribution  through SIA’s third-party sales channels,” said Mr Campbell Wilson, Senior Vice President Sales & Marketing at SIA.

We are delighted to have partnered with Singapore Airlines to offer travellers the opportunity  to search and book their fares seamlessly through the Skyscanner app and website. We believe our powerful direct booking capability is good for customers who can complete their booking  with  as  little  friction  as  possible, and good   for airlines, giving our partners like Singapore Airlines the ability to showcase their up-sell  options directly to the booking customer with a fully Singapore Airlines  branded  checkout  flow. Our  platform is compatible with any NDC-ready provider ensuring we are able to offer  our Airline and Hotel partners industry-leading distribution  options,”  said Hugh Aitken, Senior  Director Strategic Partnerships at Skyscanner.

We  congratulate  Singapore  Airlines  on  the  launch  of  this  NDC  connection.  With this  achievement,  Singapore  Airlines  is  taking  a  major  step  toward  transforming airline distribution, bringing more booking options to air travellers in  preparation for  the  new  era  of  airline  retailing  that  NDC  enables,”  said  Yanik  Hoyles,  IATA’s Director, NDC Program.

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