ForwardKeys, who predicts future global travel patterns by analysing more than 17 million booking transactions a day, has partnered with the award-winning global travel search site Skyscanner to offer enhanced insight for airports about their travellers’ profile.
The agreement to share data, including Skyscanner Travel Insight, will enable airports to see the catchment areas of their travellers and discover whether they are suffering from “leakage” to other airports. It will help airport executives decide which new routes to develop.
Faical Allou, Senior Manager Analytics at Skyscanner commented, “We are excited to have partnered with ForwardKeys to provide customers with enhanced market intelligence which can help them learn more about their audience, and spot commercial opportunities. With over 60 million monthly visitors, Skyscanner sits on a wealth of data and we are proud to have been providing aviation businesses with insight for some time now. This partnership with ForwardKeys will serve to reach further in the travel ecosystem.”