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Turkish Airlines and Skyscanner teamed up to capitalise on the peak season moment with a multi-format campaign, driving high engagement and brand visibility across UK & US audiences. 

Peak travel season on Skyscanner isn’t defined by a single day or campaign, it’s a sequence of high-intent moments where traveller interest spikes, competition intensifies, and the right message at the right time can make all the difference. From mid-October through to the end of March, Skyscanner experiences a sustained surge in searches, sessions, and bookings. These aren’t just seasonal upticks they are performance triggers, and for advertisers, they represent one of the most commercially valuable stretches of the year. These periods are predictable, measurable, and proven to deliver incremental returns. In 2024, Skyscanner saw up to +135% YoY growth in spend duringCyber Week, with strong increases across sessions, clicks, and redirects.