March 27, 2026
The Knowledge Hub:
Trends, news & views
Welcome to our knowledge sharing hub. Discover the latest industry-leading insights, case studies, COVID-19 and traveller sentiment trends, and hot-off-the-press product news.
Just Landed
Air France drives +204% incremental revenue growth during Jan Peak by scaling performance efficiently
“Skyscanner has become a truly strategic platform for Air France, creating a powerful environment for efficient scale. Alongside strong volume, we are able to capture premium economy and business class audiences, supporting our higher-yield strategy. In a competitive market, being visible at the moment of decision is essential, and our partnership with Skyscanner enables us to capture high-intent demand and convert it into sustainable growth.”
Marouane El Khadir, Media Planning Manager, Air France
Overview
Air France partnered with Skyscanner to scale its marketing investment efficiently, strengthen competitiveness in priority markets and drive sustainable revenue growth. By activating performance placements across 15 key markets, the airline capitalised on Skyscanner’s premium, high-intent environment and set out to secure premium visibility at the precise moment travellers were actively comparing their options.
27 March 2026
Tourism Ireland drives 39x ROAS by rebalancing travel across Ireland’s regions
When you think about flying to Ireland, Dublin is probably the first place that springs to mind. But Tourism Ireland wanted to change that. We worked with their team to help spread visitor traffic beyond the capital, inspiring British travellers to explore more of the country, from Cork, Shannon, Kerry, Knock and Donegal, to the Wild Atlantic Way, the Cliffs of Moher and Ireland’s west coast charm.
3 March 2026
5 insights from Skyscanner Ascend 2025
Skyscanner Ascend 2025 welcomed advertising leaders from airlines, destinations, agencies and brands who travelled from around the world to explore how traveller behaviour is shifting, how our AdTech is evolving, and how we continue building products and solutions that support partners and travellers in meaningful ways.
10 December 2025
Wait, there’s more. Lots more.
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Increasing working holiday visas for Tourism Australia
Smashing booking goals for Tourism Ireland
Helping VisitScotland attract more travellers after Covid-19
Growing Edinburgh Airport’s global route network
Helping TUI reach the right travellers, faster
Promoting Maldives as a safe destination during Covid-19
Empowering the leading airport operator with data insights
Empowering LHG’s pricing strategy using Skyscanner’s market data insights
Helping Turkish Airlines increase peak season searches by 38%
Air France drives +204% incremental revenue growth during Jan Peak by scaling performance efficiently
Tourism Ireland drives 39x ROAS by rebalancing travel across Ireland’s regions
Eurowings increases Share of Voice by 32% with Booking Panel Ads
Singapore Tourism Board achieves 78× ROAS with smart targeting and full-funnel storytelling
