July 22, 2025
The Knowledge Hub:
Trends, news & views
Welcome to our knowledge sharing hub. Discover the latest industry-leading insights, case studies, COVID-19 and traveller sentiment trends, and hot-off-the-press product news.
Just Landed
Unlocking India’s Rapidly Expanding Travel Economy
One of the most exciting markets right now is India - a market that has rapidly become Skyscanner’s second largest market worldwide and a driving force for the global travel industry. So I’m going dive into some key highlights to showcase the phenomenal growth of India’s travel sector.
12 November 2025
Horizons 2025-2026: Travel Outlook: Spending, Planning and Destination Trends
As we look ahead to 2026 and travellers start planning their next adventures, it’s an ideal moment to take stock of the key trends shaping the travel landscape – from evolving spending behaviours, to AI influencing trip planning, and the latest emerging destination hotspots.
20 October 2025
Turkish Airlines turns peak season into a peak branding moment, increasing search results by 38%
Turkish Airlines and Skyscanner teamed up to capitalise on the peak season moment with a multi-format campaign, driving high engagement and brand visibility across UK & US audiences.
10 September 2025
Wait, there’s more. Lots more.
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Increasing working holiday visas for Tourism Australia
Smashing booking goals for Tourism Ireland
Helping VisitScotland attract more travellers after Covid-19
Growing Edinburgh Airport’s global route network
Helping TUI reach the right travellers, faster
Promoting Maldives as a safe destination during Covid-19
