Your brand, your routes, and your experience in video

Travel begins with a moment of possibility. The dates are not locked, the destination is not fixed, and the traveller is open to inspiration. That is precisely where our Sponsored Homepage Hero Video lives. With 75% of traffic on mobile and 51% of travellers still undecided, the chance to shape early intent has never been more powerful. For advertisers, this means putting brand, routes and onboard experience in motion at the exact moment travellers are beginning their trip planning journey. Visual storytelling builds emotional preference before price becomes the final filter, helping airlines influence perception at the very start of the journey.

Why is it important?

Homepage Hero Video is designed for this pivotal stage of discovery. The format features short-form, mobile-optimised video that autoplays with sound off and expands to full screen when tapped, creating an immersive, native experience built for travel. The call to action can direct users to an Explorer page, Sponsored City page or content article, seamlessly guiding them from inspiration to exploration. This is storytelling placed exactly where it matters most, within a trusted environment where travellers are actively searching and comparing.

Where is the feature available?

The format is integrated into the mobile homepage and designed to align with how travellers naturally browse, scan and tap. It enables partners to create awareness for new or seasonal routes, highlight cabin features and loyalty benefits, and inspire brand switching among undecided travellers or those considering competitors.