Reaching travellers with real-time intent signals
Skyscanner enables partners to reach travellers actively planning trips through rich intent signals including routes, travel dates, booking windows, trip types, cabin class. This allows brands to connect with travellers at the moment intent is forming, within a highly relevant and decision-driven environment.
Building on intent with new behavioural targeting
Audience targeting builds on this foundation by layering behavioural signals on top of intent. We move beyond “where they’re going” to understand mindset, identifying how travellers think, what motivates them and what they’re looking for from their trip. Built on first-party behaviour, we capture users as they research, compare and explore within the booking journey itself. With 160M monthly users and 54% undecided on destinations and dates, brands align messaging with traveller psychology in a highly relevant, high-intent environment while measuring impact across search, redirects and market share.
Check out the new audience cohorts available below and speak to your Skyscanner Commercial Manager to activate.
1. Vibe Targeting
What is it?
Travel discovery is fluid, with travellers switching between ideas, dates and destinations. Vibe Targeting captures this by targeting based on the themes shaping their inspiration including Great Food, Arts & Culture, Nightlife & Entertainment, Beach, Outdoor Adventures, and Underrated Destinations. We pre-tag destinations by interest, so when travellers search, their behaviour reveals intent. For example, beach seekers may explore destinations like the Maldives or Bali, while nightlife-driven travellers are more likely to consider Ibiza or Las Vegas. This unlocks a powerful opportunity allowing creative to become more relevant and more aligned with traveller mindsets.
How to use:
- Personalise campaigns across multiple creative variations and run inspiration-led campaigns before destinations are decided
- Align creative with traveller mindset, for example show sun-and-sand escapes to beach seekers, highlight city energy and events to nightlife travellers, or premium onboard dining to foodies.
Market availability: All markets excluding UK
