Skyscanner require all partners using 3rd party tags AND/OR tracking to ensure adops.eu@skyscanner.net is credentialed as a 'read only' user within their adserver. This will allow Skyscanner to see our local deliver data, alongside the partners 3rd party delivery.


Standard Desktop (Static image creatives)

DESKTOP MPU Double MPU Leaderboard Super Skyscraper
Dimensions (WxH) 300x250 300x600 728x90 160x600
Max File Size 150Kb 250Kb 150Kb 150Kb
Ad Format JPEG, PNG, GIF JPEG, PNG, GIF JPEG, PNG, GIF JPEG, PNG, GIF
Example Example Example Example Example

Requirements

  • SSL compliant redirects

Assets need to be supplied a minimum of 3 working days prior to going live.


Standard Desktop (3rd party served tags)

DESKTOP MPU Double MPU Leaderboard Super Skyscraper
Dimensions (WxH) 300x250 300x600 728x90 160x600
Max File Size 450Kb 600Kb 450Kb 450Kb
Max Initial Load 150Kb 200Kb 150Kb 150Kb
Max Polite Load 300Kb 400Kb 300Kb 300Kb
Max CPU utilisation 30% 30% 30% 30%
Ad Format 3rd party tags 3rd party tags 3rd party tags 3rd party tags
Example Example Example Example Example

Requirements

  • SSL compliant redirects

  • Wrapped tags not accepted

  • Safe frame compliant

  • No Flash creatives accepted

  • To format click tags, use the “click tag” variable for storing the click destination as shown in the following example: var clickTag = www.example.com whether handled by anchor tags (), window.location, window.open, or any other method of navigating the user

  • For HTML5 creatives, a .gzip bundle should be provided. The click through URL should not be hard-coded

  • For animations and video, max 3 loops at 15fps is recommended for performance but rates up to and not exceeding 25 fps will be accepted

Assets need to be supplied a minimum of 3 working days prior to going live.


Native Homepage Tile

HOMEPAGE TILE
Creative Requirements
1 Logo 300 x 150 Transparent PNG, Max file size of 50kb
2 Background Image 755w x 700h PNG or JPG, Max file size of 100kb (no text allowed within image)
3 Headline Max 21 characters (including spaces)
4 Call to Action Max 21 characters (including spaces)
Example (click to view full size) Tile Example

Download an Adobe Illustrator template to help with setting up this ad.

Requirements

  • SSL compliant redirects

  • Static click tracker

  • 1x1 impression pixel

Notes

  • This is not third party served

  • All assets must be supplied statically, as listed above

  • The ad can only run on the second position within the top tile placement

  • Avoid using text on your background image

  • Verify contrast between logo and background

  • The ad has a zooming in effect on mouse hover

  • The layout is responsive and will change based on screen size

  • Test your artwork at multiple sizes, don’t produce artwork for one size

  • Don’t rely on small detail on your background

  • Don’t rely on precise positioning of your logo and background

  • Viewability measurement is not available for this format


Assets need to be supplied a minimum of 5 working days prior to going live.


Dynamic MPU

All partners wishing to run a dynamic advert must be integrated into the flight search results in order for prices to be populated.

DYNAMIC MPU
Dimensions (WxH) 300x250
Creative Requirements
1 Logo 276x44 px max, PNG, transparent background
2 Background Colour Provided as hex code (#xxxxxx)
3 Main Text Colour Provided as hex code (#xxxxxx)
4 Button Colour Provided as hex code (#xxxxxx)
5 Button Text Colour Provided as hex code (#xxxxxx)
Additional Options
3 Itinerary View Include details of Itinerary from search results
4 Direct Flights Only Only display price for direct flights
Example (click to view full size) Example

Requirements/Notes

  • SSL compliant redirects

  • Only single block colours can be used for the background (JPEGs or GIFs cannot be used)

  • Static click tracker

  • 1x1 impression pixel

  • Tracked backup URL

Notes

  • The ad shows a live price and deeplinks in the same way as the Native Inline Flight ad does

  • The colours are customizable so you can choose any colour for the background, text, button and button text

  • Viewability measurement is not available for this format

  • Ad verification tracking or code cannot be appended to this format

Assets need to be supplied a minimum of 5 working days prior to going live.


Dynamic Double MPU

All partners wishing to run a dynamic advert must be integrated into the flight search results in order for prices to be populated.

DYNAMIC Double MPU
Dimensions (WxH) 300x600
Creative Requirements
1 Logo 120x60 PNG (needs to be transparent!)
2 Background Colour Provided as hex code (#xxxxxx)
3 Main Text Colour Provided as hex code (#xxxxxx)
4 Branding Message Max 102 characters (including spaces)
5 Button Colour Provided as hex code (#xxxxxx)
6 Button Text Colour Provided as hex code (#xxxxxx)
Example (click to view full size) Example

Requirements

  • SSL compliant redirects

  • Only single block colours can be used for the background (JPEGs or GIFs cannot be used)

  • Static click tracker

  • 1x1 impression pixel

  • Tracked backup URL

Notes

  • The ad can only serve on Desktop

  • The image is dynamically pulled from an internal image feed which changes based on the destination

  • The ad shows a live price and deeplinks in the same way as the Native Inline Flight ad does

  • The colours are customizable so you can choose any colour for the background, text, button and button text

  • The ad has 2 frames: the first frame can display a 102-character branding message below the image and the second one displays the flight times

  • The branding message on the first frame is not compulsory, but if not supplied, the ad will display a blank space under the image

  • Viewability measurement is not available for this format

  • Ad verification tracking or code cannot be appended to this format

Assets need to be supplied a minimum of 5 working days prior to going live.


Native Inline - Flights

All partners wishing to run a dynamic in-line adverts must be intergrated into the flight search results in order for prices to be populated.

NATIVE INLINE - FLIGHTS
Creative Requirements
1 Logo 120x60px (Desktop), 120x30px (Mobile) PNG or JPG, Max file size of 50kb
2 Headline Max 50 characters (including spaces)
3 Body Text Max 90 characters (including spaces)
Example (click to view full size) Example

Requirements

  • SSL compliant redirects

  • Static click tracker

  • 1x1 impression pixel

  • Tracked backup URL

Notes

  • Live prices are displayed on the ad

  • Deeplink directs to the partner’s results page

  • We can add dynamic outbound and destination locations in the headline (Book flights from Outbound City to Destination City on ...)

  • Viewability measurement is not available for this format

Assets need to be supplied a minimum of 5 working days prior to going live.


Native Inline - Itinerary Format

All partners wishing to run a dynamic in-line adverts must be intergrated into the flight search results in order for prices to be populated.

NATIVE INLINE - ITINERARY FORMAT
Creative Requirements*
1 Logo 120x60px (Desktop), 120x30px (Mobile) PNG or JPG, Max file size of 50kb
2 Headline Max 50 characters (including spaces)
3 Body Text Max 90 characters (including spaces)
Example (click to view full size) Example
*Assets are required as a back-up and used if live information is not available only

Requirements

  • SSL compliant redirects

  • Static click tracker

  • 1x1 impression pixel

  • Tracked backup URL

Notes

  • Live prices are displayed on the ad

  • Deeplink directs to the partner’s results page

  • Viewability measurement is not available for this format

Assets need to be supplied a minimum of 5 working days prior to going live.


Native Inline - Car Hire

NATIVE INLINE - CAR HIRE
Creative Requirements
1 Logo 60x30px, PNG or JPG, Max file size of 50kb
2 Detail Headline Max 24 characters (including spaces)
3 Detail Main text Max 150 characters (including spaces)
Example (click to view full size) Example

Requirements

  • SSL compliant click-through URL (please provide static or embedded click tracker, if applicable)

  • 1x1 impression pixel

Notes

  • Due to the structure of the Car Hire vertical, you need to supply pickup airport, city or country targeting (if targeting is required). For example, London Heathrow would be targeted to the LHR airport code

  • No live prices are displayed on the ad

  • Viewability measurement is not available for this format

  • The ad will appear in either position 1 or 2 (this is not controllable)

Assets need to be supplied a minimum of 5 working days prior to going live.


Browse View Highlighter

City Highlighter on Everywhere
Creative Requirements
1 Logo image size 55px x 55px; PNG or JPG
2 Detail Headline Max 21 characters (including spaces)
3 Brand Message Max 44 Characters (with spaces)
Example (Closed)
(click to view full size)
City+Highlighter_Desktop_Closed

 

Example (Open)
(click to view full size)
City+Highlighter_Desktop_Open

 


Country Highlighter on Everywhere
Creative Requirements
1 Logo image size 55px x 55px; PNG or JPG
2 Detail Headline Max 21 characters (including spaces)
3 Brand Message Max 44 Characters (with spaces)
Example (Closed)
(click to view full size)
Country+Highlighter_Desktop_Closed

 

Example (Open)
(click to view full size)
Country+Highlighter_Desktop_Open

 


City Highlighter on Country
Creative Requirements
1 Logo image size 55px x 55px; PNG or JPG
2 Detail Headline Max 21 characters (including spaces)
3 Brand Message Max 44 Characters (with spaces)
Example
(click to view full size)
Browse+Country_Desktop

 

Targeting specifications

Country Highlighter for Everywhere Search​

  • Country to Highlight (UK)​

  • Locale (en-GB)​

City Highlighter for Everywhere Search​

  • City to Highlight (EDIN)​

  • Locale (en-GB)​

  • Guide Page URL can be swapped for Hubpage / Microsite​

City Highlighter for Country Search​

  • City to Highlight (EDIN)​

  • Locale (en-GB)​

  • Destination Country (UK)​

  • Guide Page URL can be swapped for Hubpage / Microsite​


Standard Mobile - Web and App

MOBILE Mobile MPU
Dimensions (WxH) 300x250
Max File Size 450kb
Ad Format JPEG, PNG, GIF, HTML5, 3rd party tags
Example (click to view full size) Example

Requirements

  • SSL compliant redirects

  • MRAID compliance

  • Wrapped tags are not accepted

  • Safe frame compliance

  • No Flash creatives accepted

  • To format click tags, use the “click tag” variable for storing the click destination as shown in the following example: var clickTag = www.example.com whether handled by anchor tags (), window.location, window.open, or any other method of navigating the user

  • For HTML5 creatives, a .gzip bundle should be provided. The click through URL should not be hard-coded

Assets need to be supplied a minimum of 3 working days prior to going live.