Standard Desktop (Static image creatives)

Requirements

• SSL compliant redirects

Assets need to be supplied a minimum of 3 working days prior to going live.

Standard Desktop (3rd party served tags)

Requirements

• SSL compliant redirects

• Wrapped tags not accepted

• Safe frame compliant

• No Flash creatives accepted

• To format click tags, use the “click tag” variable for storing the click destination as shown in the following example: var clickTag = www.example.com whether handled by anchor tags (), window.location, window.open, or any other method of navigating the user

• For HTML5 creatives, a .gzip bundle should be provided. The click through URL should not be hard-coded

• For animations and video, max 3 loops at 15fps is recommended for performance but rates up to and not exceeding 25 fps will be accepted

Assets need to be supplied a minimum of 3 working days prior to going live.

Native Homepage Tile

Requirements

• SSL compliant redirects

• Static click tracker

• 1x1 impression pixel

Notes

• This is not third party served

• All assets must be supplied statically, as listed above

• The ad can only run on the second position within the top tile placement

• Avoid using text on your background image

• Verify contrast between logo and background

• The ad has a zooming in effect on mouse hover

• The layout is responsive and will change based on screen size

• Test your artwork at multiple sizes, don’t produce artwork for one size

• Don’t rely on small detail on your background

• Don’t rely on precise positioning of your logo and background

• Viewability measurement is not available for this format

Assets need to be supplied a minimum of 5 working days prior to going live.

Dynamic MPU (Desktop)

All partners wishing to run a dynamic advert must be integrated into the flight search results in order for prices to be populated.

Requirements/Notes

• SSL compliant redirects

• Only single block colours can be used for the background (JPEGs or GIFs cannot be used)

• Static click tracker

• 1x1 impression pixel

• Tracked backup URL

Notes

• The ad shows a live price and deeplinks in the same way as the Native Inline Flight ad does

• The colours are customizable so you can choose any colour for the background, text, button and button text

• Viewability measurement is not available for this format

• Ad verification tracking or code cannot be appended to this format

Assets need to be supplied a minimum of 5 working days prior to going live.

Dynamic Double MPU (Desktop)

All partners wishing to run a dynamic advert must be integrated into the flight search results in order for prices to be populated.

Requirements

• SSL compliant redirects

• Only single block colours can be used for the background (JPEGs or GIFs cannot be used)

• Static click tracker

• 1x1 impression pixel

• Tracked backup URL

Notes

• The ad can only serve on Desktop

• The image is dynamically pulled from an internal image feed which changes based on the destination

• The ad shows a live price and deeplinks in the same way as the Native Inline Flight ad does

• The colours are customizable so you can choose any colour for the background, text, button and button text

• The ad has 2 frames: the first frame can display a 102-character branding message below the image and the second one displays the flight times

• The branding message on the first frame is not compulsory, but if not supplied, the ad will display a blank space under the image

• Viewability measurement is not available for this format

• Ad verification tracking or code cannot be appended to this format

Assets need to be supplied a minimum of 5 working days prior to going live.

Native Inline - Flights

All partners wishing to run a dynamic in-line adverts must be intergrated into the flight search results in order for prices to be populated.

Requirements

• SSL compliant redirects

• Static click tracker

• 1x1 impression pixel

• Tracked backup URL

Notes

• Live prices are displayed on the ad

• Deeplink directs to the partner’s results page

• We can add dynamic outbound and destination locations in the headline (Book flights from Outbound City to Destination City on ...)

• Viewability measurement is not available for this format

Assets need to be supplied a minimum of 5 working days prior to going live.

Native Inline - Itinerary Format

All partners wishing to run a dynamic in-line adverts must be intergrated into the flight search results in order for prices to be populated.

Requirements

• SSL compliant redirects

• Static click tracker

• 1x1 impression pixel

• Tracked backup URL

Notes

• Live prices are displayed on the ad

• Deeplink directs to the partner’s results page

• Viewability measurement is not available for this format

Assets need to be supplied a minimum of 5 working days prior to going live.

Native Inline - Car Hire

Requirements

• SSL compliant click-through URL (please provide static or embedded click tracker, if applicable)

• 1x1 impression pixel

Notes

• Due to the structure of the Car Hire vertical, you need to supply pickup airport, city or country targeting (if targeting is required). For example, London Heathrow would be targeted to the LHR airport code

• No live prices are displayed on the ad

• Viewability measurement is not available for this format

• The ad will appear in either position 1 or 2 (this is not controllable)

Assets need to be supplied a minimum of 5 working days prior to going live.

Browse View Highlighter

City Highlighter on Everywhere
Creative Requirements
1	Logo image size	55px x 55px; PNG or JPG
2	Detail Headline	Max 21 characters (including spaces)
3	Brand Message	Max 44 Characters (with spaces)
Example (Closed) (click to view full size)
Example (Open) (click to view full size)

Country Highlighter on Everywhere
Creative Requirements
1	Logo image size	55px x 55px; PNG or JPG
2	Detail Headline	Max 21 characters (including spaces)
3	Brand Message	Max 44 Characters (with spaces)
Example (Closed) (click to view full size)
Example (Open) (click to view full size)

City Highlighter on Country
Creative Requirements
1	Logo image size	55px x 55px; PNG or JPG
2	Detail Headline	Max 21 characters (including spaces)
3	Brand Message	Max 44 Characters (with spaces)
Example (click to view full size)

Accepted Tracking for Skyscanner Ads Manager

The following table is a comprehensive list of all currently certified technologies for ad serving, creative tracking, and similar services.

Click tracking

We only accept static click trackers from our list of certified vendors below.  The URL must NOT be called via the 3rd party adserver.  Skyscanner Ads team need the ability to alter the URL in cases where we're deep-linking users through our native formats.

Impression tracking

Impression pixels must be supplied via URL form, in order to work with our native solutions.  

* Skyscanner Ads Manager does not accept any form of javascript tag, nor does the platform have the ability to serve such a tag.