Skyscanner Display Ad Formats

Skyscanner Native Inline Formats

Skyscanner Sponsored Formats

Resources & Tracking Policy

Skyscanner require all partners using third party tags and/or tracking to ensure adops.eu@skyscanner.net is credentialed as a 'read only' user within their ad server. This will allow Skyscanner to see our first-party delivery data alongside our partner's third-party volumes.

Standard iAB (Static image creatives)

DESKTOP MPU Double MPU Leaderboard Super Skyscraper
Dimensions (WxH) 300x250 300x600 728x90 160x600
Max File Size 150Kb 250Kb 150Kb 150Kb
Ad Format JPEG, PNG, GIF JPEG, PNG, GIF JPEG, PNG, GIF JPEG, PNG, GIF
Example Example Example Example Example

Requirements

  • SSL compliant redirects

Notes

  • Can only serve on desktop

Assets need to be supplied a minimum of 3 working days prior to going live.

Standard iAB (3rd party served tags)

DESKTOP MPU Double MPU Leaderboard Super Skyscraper
Dimensions (WxH) 300x250 300x600 728x90 160x600
Max File Size 450Kb 600Kb 450Kb 450Kb
Max Initial Load 150Kb 200Kb 150Kb 150Kb
Max Polite Load 300Kb 400Kb 300Kb 300Kb
Max CPU utilisation 30% 30% 30% 30%
Ad Format 3rd party tags 3rd party tags 3rd party tags 3rd party tags
Example Example Example Example Example

Requirements

  • SSL compliant redirects

  • Wrapped tags not accepted

  • Safe frame compliant

  • No Flash creatives accepted

  • To format click tags, use the “click tag” variable for storing the click destination as shown in the following example: var clickTag = www.example.com whether handled by anchor tags (), window.location, window.open, or any other method of navigating the user

  • For HTML5 creatives, a .gzip bundle should be provided. The click through URL should not be hard-coded

  • For animations and video, max 3 loops at 15fps is recommended for performance but rates up to and not exceeding 25 fps will be accepted

Notes

  • Can only serve on desktop

Assets need to be supplied a minimum of 3 working days prior to going live.

Native Dynamic MPU

All partners wishing to run a dynamic advert must be integrated into the flight search results in order for prices to be populated.

DYNAMIC MPU
Dimensions (WxH) 300x250
Creative Requirements
1 Logo 276x44px max, PNG, transparent background
2 Background Colour Provided as hex code (#xxxxxx)
3 Main Text Colour Provided as hex code (#xxxxxx)
4 Button Colour Provided as hex code (#xxxxxx)
5 Button Text Colour Provided as hex code (#xxxxxx)
Additional Options
3 Itinerary View Include details of Itinerary from search results
4 Direct Flights Only Only display price for direct flights
Example Dynamic MPU 300x250

Requirements/Notes

  • SSL compliant redirects

  • Only single block colours can be used for the background (JPEGs or GIFs cannot be used)

  • Static click tracker

  • 1x1 impression pixel

  • Tracked backup URL

Notes

  • The ad shows a live price and deeplinks in the same way as the Native Inline Flight ad does

  • The colours are customizable so you can choose any colour for the background, text, button and button text

  • Viewability measurement is not available for this format

  • Ad verification tracking or code cannot be appended to this format

  • Can only serve on desktop

Assets need to be supplied a minimum of 5 working days prior to going live.

Native Dynamic Double MPU

All partners wishing to run a dynamic advert must be integrated into the flight search results in order for prices to be populated.

DYNAMIC Double MPU
Dimensions (WxH) 300x600
Creative Requirements
1 Logo 120x60px PNG transparent background
2 Background Colour Provided as hex code (#xxxxxx)
3 Main Text Colour Provided as hex code (#xxxxxx)
4 Branding Message Max 102 characters (including spaces)
5 Button Colour Provided as hex code (#xxxxxx)
6 Button Text Colour Provided as hex code (#xxxxxx)
Example Dynamic MPU 300x600

Requirements

  • SSL compliant redirects

  • Only single block colours can be used for the background (JPEGs or GIFs cannot be used)

  • Static click tracker

  • 1x1 impression pixel

  • Tracked backup URL

Notes

  • The ad can only serve on Desktop

  • Featured image is dynamically pulled from an internal feed which changes based on the destination. Custom imagery is not supported

  • The ad shows a live price and deeplinks in the same way as the Native Inline Flight ad does

  • The colours are customizable so you can choose any colour for the background, text, button and button text

  • The ad has 2 frames: the first frame can display a 102-character branding message below the image and the second one displays the flight times

  • The branding message on the first frame is not compulsory, but if not supplied, the ad will display a blank space under the image

  • Viewability measurement is not available for this format

  • Ad verification tracking or code cannot be appended to this format

Assets need to be supplied a minimum of 5 working days prior to going live.

Native Inline - Standard

All partners wishing to run a dynamic in-line adverts must be integrated into the flight search results in order for prices to be populated.

Creative Requirements
1 Logo 120x60px (Desktop), 120x30px (Mobile) PNG or JPG, Max file size of 50kb
2 Headline Max 50 characters (including spaces)
3 Body Text Max 90 characters (including spaces)
Priced Brand Inline Priced
Unpriced Brand Inline Unpriced
Mobile standard-inline-mobilev2

Requirements

  • SSL compliant redirects

  • Static click tracker

  • 1x1 impression pixel

  • Tracked clickthrough URL (if displaying unpriced)

Notes

  • Live prices are displayed on the ad for integrated partners

  • Deeplink directs to the partner’s results page or booking funnel

  • We can dynamically populate outbound and destination location names within the ad copy (Book flights from Outbound City to Destination City on ...)

  • Viewability measurement is not available for this format

Assets need to be supplied a minimum of 5 working days prior to going live.

Native Inline - Itinerary

All partners wishing to run a dynamic in-line adverts must be integrated into the flight search results in order for prices to be populated.

Creative Requirements*
1 Logo 120x60px (Desktop), 120x30px (Mobile) PNG or JPG, Max file size of 50kb
Desktop Itinerary Inline
Mobile Itinerary-Mobile-v2
*COVID ratings & Flexible ticket icons included from meta integration

Requirements

  • SSL compliant redirects

  • Static click tracker

  • 1x1 impression pixel

Notes

  • Live prices are displayed on the ad

  • Deeplink directs to the partner’s results page or booking funnel

  • Viewability measurement is not available for this format

Assets need to be supplied a minimum of 5 working days prior to going live.

Native Inline - Itinerary Plus

All partners wishing to run a dynamic in-line adverts must be intergrated into the flight search results in order for prices to be populated.

Creative Requirements

1

Logo

120x18px PNG or JPG. Logo must be white in colour

2

Headline

Max 30 characters (including spaces, sentence case only). Displayed on Desktop, Mobile & App.

3

Banner Colour

RGBA or HEX code (white background not permitted)

4

Sub Heading

Max 55 characters (including spaces, sentence case only). Displayed on Desktop only.

5

More Info Message (Optional)

Max 150 characters (including spaces, sentence case only). Displayed on Desktop only.

Collapsed

Itinerary Plus

Expanded

Itinerary Plus dropdown

Mobile

Itinerary Inline Plus Mobile
*COVID ratings & Flexible ticket icons included from meta integration*Mobile & App format will display Header message, logo and banner colour only

Requirements

  • SSL compliant redirects

  • Static click tracker

  • 1x1 impression pixel

Notes

  • Live prices are displayed on the ad

  • Deeplink directs to the partner’s results page or booking funnel

  • Viewability measurement is not available for this format

  • On Mobile and App, only the headline message will display (see mobile example above)

Assets need to be supplied a minimum of 5 working days prior to going live.

Native Inline - Brand Banner

Creative Requirements
1 Logo 160x32px High Res PNG or JPG file
2 Headline Max 30 characters (including spaces, sentence case only)
3 Body Text Max 75 characters (including spaces, sentence case only)
4 Image 220x168px PNG or JPG file.
5 CTA Button Text Max 15 characters (including spaces, sentence case only)
Desktop Inline Brand Banner
Mobile Inline Brand Banner Mobile

Requirements

  • SSL compliant click-through URL (please provide static or embedded click tracker, if applicable)

  • 1x1 impression pixel

  • Viewability measurement is not available for this format

Notes

  • Destination image with lots of visual interest suggested, rather than images with one focal point

  • Images which feature text are not permitted

  • CTA button and text will display on Desktop only (see mobile and desktop examples above)

  • Please refer to our guide for providing creative assets

Assets need to be supplied a minimum of 5 working days prior to going live.

Native Inline - Car Hire

Creative Requirements
1 Logo 60x30px, PNG or JPG, Max file size of 50kb
2 Headline Max 24 characters (including spaces)
3 Body Text Max 150 characters (including spaces)
Desktop Car Hire Inline
Mobile Car Hire Inline Mobile

Requirements

  • SSL compliant click-through URL (please provide static or embedded click tracker, if applicable)

  • 1x1 impression pixel

Notes

  • Due to the structure of the Car Hire vertical, you must specify a pickup airport, city or country (if targeting is required). For example, London Heathrow would be targeted to the LHR airport code

  • No live prices are displayed on the ad

  • Viewability measurement is not available for this format

  • The ad will appear in either position 1 or 2 (this is not controllable)

Assets need to be supplied a minimum of 5 working days prior to going live.

Native Homepage Tile 

Creative Requirements
1 Logo 300x150px Transparent PNG, Max file size of 50kb
2 Background Image 755x700px PNG or JPG, Max file size of 100kb (no text allowed within image)
3 Headline Max 21 characters (including spaces)
4 Call to Action Max 21 characters (including spaces)
Example Homepage Tile
Guide to providing assets for the Homepage Tile
Adobe Illustrator template to help with setting up this ad.

Requirements

  • SSL compliant redirects

  • Static click tracker

  • 1x1 impression pixel

Notes

  • This is not third party served

  • All assets must be supplied statically, as listed above

  • The ad can only run on the second position within the top tile placement

  • Avoid using text on your background image

  • Verify contrast between logo and background

  • The ad has a zooming in effect on mouse hover

  • The layout is responsive and will change based on screen size

  • Test your artwork at multiple sizes, don’t produce artwork for one size

  • Don’t rely on small detail on your background

  • Don’t rely on precise positioning of your logo and background

  • Viewability measurement is not available for this format

Notes

  • Can only serve on desktop

Assets need to be supplied a minimum of 5 working days prior to going live.

Destination Spotlight - City (Everywhere Search)

Creative Requirements
1 Logo image size 55x55px; PNG or JPG
2 Detail Headline Max 21 characters (including spaces). Translations must be supplied if running across several locales
3 Brand Message Max 44 Characters (including spaces). Translations must be supplied if running across several locales
Example (Closed) City Highligther Everywhere Search Collapsed
Example (Open) City Highligther Everywhere Search Expanded

Targeting Specifications

  • City to Highlight (e.g. EDIN)​

  • Locale (e.g. en-GB)​

  • Guide Page URL can be swapped for Hubpage / Microsite​

Notes

  • 1x1 impression pixel can be provided

  • Destination image cannot be customised

Destination Spotlight - City (Country Search)

Creative Requirements
1 Logo image size 55x55px; PNG or JPG
2 Detail Headline Max 21 characters (including spaces). Translations must be supplied if running across several locales
3 Brand Message Max 44 Characters (including spaces). Translations must be supplied if running across several locales
Example City Highlighter Country Search Desktop

Targeting Specifications

  • City to Highlight (e.g. EDIN)​

  • Locale (e.g. en-GB)​

  • Destination Country (e.g. UK)​

  • Guide Page URL can be swapped for Hubpage / Microsite​

Notes

  • 1x1 impression pixel can be provided

  • Destination image cannot be customised

Destination Spotlight - Country (Everywhere Search)

Creative Requirements
1 Logo image size 55x55px; PNG or JPG
2 Detail Headline Max 21 characters (including spaces). Translations must be supplied if running across several locales
3 Brand Message Max 44 Characters (including spaces). Translations must be supplied if running across several locales
Example (Closed) Collapsed Country Hightlighter everywhere Search Desktop
Example (Open) Expanded Country Hightlighter everywhere Search Desktop

Targeting Specifications

  • Country to Highlight (e.g. UK)​

  • Locale (e.g. en-GB)​

Notes

  • 1x1 impression pixel can be provided

  • Destination images cannot be customised

Sponsored Results Page

Creative Requirements
1 Header Image 1440px x 240px PNG or JPG
2 Logo White PNG logo file with transparent background
Example filtereddayview

Notes

  • Header image is optional, if not provided we can supply from an internal bank

  • General destination image preffered, images with text are not permitted

Sponsored Header Image

Creative Requirements
1 Background Image Minimum 1920x575px PNG or JPG
2 Logo 250x30px Max - white PNG logo with transparent background. Sponsored label will display above logo as default
3 Headline Max 40 Characters (with spaces). Translations must be supplied if running across several locales
3 Sub-Header Max 160 Characters (with spaces). Translations must be supplied if running across several locales
Example Sponsored-Header-Image

Notes

  • Destination image recommended due to cropping which will take place on mobile devices

Sponsored Header Video

Creative Requirements
1 Thumbnail Image

Minimum 1920x575px PNG or JPG. This image will display while the video loads
2 Video 1920x1080px max resolution. 15MB MP4 maximum file size required.
3 Logo 250x30px Max - white PNG logo with transparent background. Sponsored label will display above logo as default
4 Headline Max 40 Characters (with spaces). Translations must be supplied if running across several locales
5 Sub-Header Max 160 Characters (with spaces). Translations must be supplied if running across several locales
Example sponsoredheadervideo2

Notes

  • Video must be less than 30 seconds in length

  • The video will auto-play and loop without sound

  • On mobile devices, the video will be cropped and adapted to the size of the header. In particular, only central part of the video will be visible to the user on mobile

  • We recommend videos that showcase general landscapes of the destination rather than people as video will be cropped for mobile devices

  • Videos which feature text are not permitted

Sponsored Articles Widget

Creative Requirements
1 Headline Max 50 characters (including spaces). Translations must be supplied if running across several locales
2 Sub-Header Max 150 characters (including spaces) Translations must be supplied if running across several locales
3 Number of Boxes The number of articles to display; minimum 2, maximum 5
4 Box Heading Max 16 characters (if a single word) and 32 characters (if more than one word, including spaces).
Translations must be supplied if running across several locales
5 Box Clickthrough URL Article clickthrough URL for each desired user locale
6 Box Image Minimum 1000x312px PNG or JPG file
Example Sponsoredarticleswidget

Notes

  • General Landscapes images are highly recommended

  • Background images featuring text are not permitted

Sponsored Flight Search Widget

Creative Requirements
1 Background Image Minimum 1920x575px PNG or JPG file
2 Panel Colour RGBA or HEX code (white or green panel colours not permitted)
3 Logo 40x160px Max - white PNG logo with transparent background
4 Trip Type Preset field to either: One-way, Return or Multi-city
5 Destination Preset field to a city or airport. If Multi-city trip type is selected the 'To' destination will display as the stopover destination
6 Departure Date (Optional) Preset outbound date of travel, left blank if not specified
7 Return Date (Optional) Preset inbound date of travel, left blank if not specified
8 Cabin Class (Optional) Preset field to either: Economy, Premium economy, Business or First-class. Defaults to Economy if not specified
Example sponsoredflightswidget

Notes

  • 'From' city will autopopulate based on the traveller location

Sponsored Video Component

Creative Requirements
1 Video URL URL for YouTube or Vimeo video
Example sponsiredvideowidget

Notes

  • We are only able to accept videos hosted on YouTube or Vimeo

  • Thumbnail displayed on the page will pull directly from Youtube/Vimeo

Accepted Tracking for Skyscanner Ads Manager

The following table is a comprehensive list of all currently certified technologies for ad serving, creative tracking, and similar services.

Click tracking

We only accept static click trackers from our list of certified vendors below.  The URL must NOT be called via the 3rd party adserver.  Skyscanner Ads team need the ability to alter the URL in cases where we're deep-linking users through our native formats.

Impression tracking

Impression pixels must be supplied via URL form, in order to work with our native solutions.  

Third Party Providers

Channel

Additional Policies
 

Desktop

Mobile Web

Mobile App (1x1)

  

AdForm

X

X

X

  

DoubleClick

X

X

X

  

Flashtalking

X

X

X

  

Integral Ad Science

X

X

X

  

Sizmek

X

X

X

Approved for ads being served in Europe and North America.

MOAT

X

X

X

  

Travelspike

X

X

X

Approved for ads being served in North America.

Adara 

X

X

  

Approved for ads being served in Europe and North America.

Arrivalist

X

X

X

Approved for ads being served in Europe and North America.

* Skyscanner Ads Manager does not accept any form of javascript tag, nor does the platform have the ability to serve such a tag.