The Knowledge Hub:
Trends, news & views
Welcome to our knowledge sharing hub. Discover the latest industry-leading insights, case studies, COVID-19 and traveller sentiment trends, and hot-off-the-press product news.
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BYD engages travellers at scale through a travel-led brand advertising campaign
Connecting with travellers beyond travel
BYD teamed up with Skyscanner for a campaign built around a simple consumer insight: growing frustration with flight cancellations and travel disruptions. The campaign responded to a genuine traveller problem by offering additional benefits in the event of a flight cancellation when purchasing the BYD SEAL U DM-i. With its hybrid technology and exceptional driving (1000km), the vehicle offers travellers an adaptable, high-end alternative to lean on when plans change unexpectedly. By combining a relevant customer offer with a product designed for seamless journeys, BYD transformed travel disruption into an opportunity to rediscover the joy of travelling by road.
China Airlines and Taiwan Tourism drive 396% ROAS with Skyscanner Advertising
China Airlines and Taiwan Tourism partnered with Skyscanner to inspire German travellers to visit Taiwan while connecting destination discovery with flight consideration. Through a mix of destination content, sponsored placements and social media, the campaign engaged travellers throughout the planning journey, making Skyscanner the ideal platform to influence both where travellers go and how they get there.
KLM achieves 5x redirect uplift with full-funnel brand advertising strategy
“Skyscanner offered a powerful brand platform that drove real impact, helping KLM show up early in the traveller journey. By the time travellers reach comparison and booking, KLM was already front of mind. This intent-led targeting and full-funnel approach, enabled us to drive stronger engagement, capture high-intent demand, and convert it into sustainable growth.”
— KLM team
Wait, there’s more. Lots more.
KLM achieves 5x redirect uplift with Skyscanner's full-funnel brand advertising
Air France drives +204% incremental revenue growth during Jan Peak by scaling performance efficiently
Turkish Airlines increases peak season searches by 38% with Skyscanner's brand advertising
Eurowings increases Share of Voice by 32% with Booking Panel Ads
Empowering LHG’s pricing strategy using Skyscanner’s market data insights
Tourism Ireland unlocks 39x ROAS by rebalancing travel across Ireland’s regions
Singapore Tourism Board achieves 78× ROAS with smart targeting and full-funnel storytelling
Empowering the leading airport operator with data insights
Growing Edinburgh Airport’s global route network
London City Airport sparks a 139% surge in winter travel demand with Skyscanner Advertising
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