The Knowledge Hub:
Trends, news & views
Welcome to our knowledge sharing hub. Discover the latest industry-leading insights, case studies, COVID-19 and traveller sentiment trends, and hot-off-the-press product news.
Just Landed
Tourism Ireland drives 39x ROAS by rebalancing travel across Ireland’s regions
When you think about flying to Ireland, Dublin is probably the first place that springs to mind. But Tourism Ireland wanted to change that. We worked with their team to help spread visitor traffic beyond the capital, inspiring British travellers to explore more of the country, from Cork, Shannon, Kerry, Knock and Donegal, to the Wild Atlantic Way, the Cliffs of Moher and Ireland’s west coast charm.
Taking off with our Partners at Skyscanner Ascend 2025
This year, Skyscanner Ascend brought partners together in London and Singapore for a day centred on insight, connection and thoughtful conversations about the future of travel.
5 insights from Skyscanner Ascend 2025
Skyscanner Ascend 2025 welcomed advertising leaders from airlines, destinations, agencies and brands who travelled from around the world to explore how traveller behaviour is shifting, how our AdTech is evolving, and how we continue building products and solutions that support partners and travellers in meaningful ways.
Wait, there’s more. Lots more.
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Increasing working holiday visas for Tourism Australia
Smashing booking goals for Tourism Ireland
Helping VisitScotland attract more travellers after Covid-19
Growing Edinburgh Airport’s global route network
Helping TUI reach the right travellers, faster
Promoting Maldives as a safe destination during Covid-19
