Reach the world's largest air traffic audience, with 160M+ monthly users globally
Stand out in search results
Meet travellers at high-intent moments
Our sponsored native placements within the Skyscanner search experience help you connect with travellers as they compare options, creating a smooth path from discovery to booking and redirecting to your website’s booking flow.
While Core Meta captures baseline demand, Skyscanner Ads turn high-intent traffic into incremental growth by increasing redirect share and visibility when it matters most.
Secure the final click with Sponsored Booking Panel
Booking Panel Ads gives you premium visibility on mobile and app when a traveller has selected their flight organically, helping you increase share of voice, compete more effectively with other suppliers, and secure the final click with confidence.
Native placements within flight search results position your brand alongside itineraries, ensuring visibility while travellers compare options and actively decide which flight to choose.
Booking Panel
Win the booking moment
A high-impact placement at the final booking stage, showcasing your brand when a traveller has chosen their flight organically to compete more effectively with other suppliers and drive direct traffic to your site.
Display Banners
Visually rich placements in the search experience
Attract travellers, build brand recognition and drive traffic with dynamic and static display ads that combine compelling imagery, live pricing and clear CTAs to capture attention and drive direct clicks to your site.
Explore Everywhere
Capture undecided travellers
Our ‘Explore Everywhere’ search has become the new way to plan travel, and our native display formats within this experience help you reach travellers early in the dreaming phase and drive them directly to your site.
Homepage Hero
Own the moment travellers arrive
A premium, high-impact placement that captures attention at the start of the journey, positioning your brand front and centre as travellers begin exploring and planning.
Landing Pages
Turn inspiration into action
Elevate your brand on Skyscanner with a bespoke content article designed to engage travellers during the planning journey through rich, curated content.
Paid Social
Extend your reach
Amplify your campaign beyond our platform by publishing carousel, single image and stories content from our official Instagram and Facebook channels.
Newsletter
Reach travellers in their inbox
An editorial-style spotlight in the Skyscanner newsletter that reaches highly engaged users at a moment when they’re most open, receptive and ready to spend.
Powered by smarttargeting
Reach travellers actively researching, comparing and exploring trips through rich intent signals, powered by first-party behavioural insights that uncover audience mindsets and motivations.
Intent Signals
Target travellers based on real-time search signals like routes, dates, booking window, trip type, party size, and cabin class
Behavioural Signals
Reach audiences based on how they travel including; premium travellers, value-hunters, frequent flyers, or loyal to your brand.
Vibe Signals
Capture audiences based on the themes shaping their inspiration including food, culture, nightlife, beach, and outdoors.
What success looks like
Air France drives +204% incremental revenue growth during Jan Peak by scaling performance efficiently
