Our full-funnel advertising
platform moves audiences...
From awareness
This is the moment when ideas take shape, destinations are explored and anything feels possible, with spending starting to form and brands naturally becoming part of the journey.
To consideration
Consumers are comparing, shortlisting, and building their plan, the perfect moment to use audience segmentation and branded content to showcase your unique benefits.
To conversion
Engage consumers at the moment final decisions are made, when intent is highest and spending extends beyond travel into broader purchase behaviour.
Taking travellers from
routine to possibility
From slump to soaring
When people plan travel, they become more open, engaged, and ready to treat themselves - and more receptive to premium, lifestyle-led messaging. This emotional and decision-driven moment creates a powerful opportunity to showcase your brand, shape preference, and drive real-world impact.
From budgets to upgrades
Travel is a trigger spending moment where people open new bank accounts, buy luggage, skincare, tech, upgrade insurance, purchase premium products, and spend more than usual.
From scrolling to decision
Travel planning is structured decision-making, a behaviour that spills into adjacent categories. They’re comparing options, filtering, evaluating trade-offs, sorting by value, evaluating routes. This is very different from social media ‘passive scroll’ mindset.
Our brand solutions
Own the moment travellers arrive
A premium, high-impact placement that captures attention at the start of the journey, positioning your brand front and centre as travellers begin exploring and planning.
Extend your reach
Amplify your campaign beyond our platform by publishing carousel, single image and stories content from our official Instagram and Facebook channels.
Visually rich placements in the search experience
Flexible, high-reach formats across desktop and mobile that build awareness and reinforce brand presence throughout the travel planning journey.
Capture undecided audiences while they're exploring
Appears in our combined Explore Everywhere / Country Search to help you reach travellers early in their planning journey when ideas are still forming.
Show up in the inbox as discovery begin
An editorial-style placement that brings your brand into the inbox as travel discovery begins - reaching highly engaged users at a moment when they’re most open, receptive and ready to spend.
Be seen when choices are made
Native placements within search results that integrate your brand into the comparison experience, influencing decisions as consumers evaluate options.
Turn inspiration into action
Elevate your brand on Skyscanner with a bespoke hub designed to engage travellers during the planning journey. Bring your product or service to life through rich, curated content that aligns with how travellers prepare, explore and get ready for their trip.
Extend your reach with Skyscanner+
Take your brand beyond Skyscanner to reach high-intent travellers as they continue planning across the web and social, powered by our exclusive first-party data.
Premium Publishers Display
Expand your reach by activating our first-party audiences across premium programmatic inventory.
YouTube
An audience extension that uses Skyscanner’s first-party intent signals to reach high-value travellers on YouTube with video storytelling beyond our platform.
Paid Social
Amplify your campaign beyond our platform by publishing carousel, single image and stories content from our official Instagram and Facebook channels.