How Travel
Insight works

Let's take a look inside.

Travel Insight collects data from every search and redirect on our app and website, across 295 different data points – revealing powerful insights into the world's travel habits and behaviours, as well as forecasting future trends.

Choose to receive aggregated data via our API for faster processing and analysis, or a raw data file containing every search and redirect parameter. You can also access historical data sets to guide future strategies, and use up-to-the-minute insights to make faster, smarter decisions.

The Search and Redirect

Data is collected at two specific events: the Search and the Redirect. The first is a great way of understanding the demand of a route or date, while the second – where the user redirects to a partner’s website – is representative of bookings. We never collect personal data.

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The search database
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The redirect or flight-pick database

Search data

We capture a lot of information when a traveller makes a search. Here are a few key data points:

  • Origin and destination pair (city and airport)
  • Departure and return dates
  • IP address to identify user’s location
  • Type of trip: return, one way, multi-city
  • Length of stay
  • Cabin class
  • No. of passengers
  • The date of the search
  • Device type
  • Browser type

Redirect data

Like the search, we capture information when a traveller redirects to a partner's website. This includes their preferred flight, price, trip duration and more, plus data from their search fields.

  • Airline, including LCCs
  • Full itinerary showing all segments
  • Airport latitude and longitude
  • Length of time in transit and in flight
  • Price in chosen currency and USD

Capturing early travel intent

Planning and booking a trip can be a lengthy process. Unlike other data providers, we collect data from the earliest stages of the journey – so you can see demand, conversion and future trends for every market and globally.

Travel Insight complements traditional airline data sources to give a new perspective on demand and opportunities.

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Time and trends

We capture the time of every search and redirect – and for which travel dates – so you can paint a clear picture of seasonal trends and calculate your booking horizon more easily. You can also compare different time periods to observe short and long-term trends, so you're in a better position to take advantage of what's next.

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Partner Insight Success

Learn how Travel Insight can empower your business on our Data Products homepage.

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