---
title: "Horizons 2025: Collective Experiences"
image: https://www.partners.skyscanner.net/hubfs/Horizons-2025_Social-Media-Tile_1200x630-3.jpg
---

Horizons 2024-2025

2025 Collective Experiences

Travellers are searching for experiences they can share with others

## The search for community

More than ever, travellers want experiences they can share alongside others with similar interests, to enjoy being part of something bigger than themselves.

We’ve created Horizons in unison with our annual Travel Trends report, our consumer media-facing lowdown on the latest traveller trends shaping (and shaking up) the travel world in 2025. 

There are seven trends for next year, plus one overarching theme tying them all together: the rise of travellers seeking shared, collective experiences.

## Seven collective experiences for 2025

![Sports-Mode-1](https://www.partners.skyscanner.net/hubfs/Sports-Mode-1.jpg "Sports-Mode-1")

### Sport Mode

Shows like Netflix’s *Drive to Survive*, *Break Point* and *Full Swing* are bringing sports to new audiences like never before, fuelling a growth in sports travel to experience these events and destinations with other like-minded fans in real life.

[ Find out more ](https://www.skyscanner.net/travel-trends/sports)

### Astro Adventurers

As our grasp of the cosmos grows, it’s becoming easier to understand our place in the universe.

Travellers are increasingly looking to the skies to guide their next getaway, with stargazing and dark skies tourism both fascinating ways to explore the wonders of space and science.

[ Find out more ](https://www.skyscanner.net/travel-trends/astro-tourism)

![Astro-Adventurers-1](https://www.partners.skyscanner.net/hubfs/Astro-Adventurers-1.jpg "Astro-Adventurers-1")

![Reset-Jetters-1](https://www.partners.skyscanner.net/hubfs/Reset-Jetters-1.jpg "Reset-Jetters-1")

### Reset Jetters

Stretching beyond surface-level spa breaks, travellers are on the hunt for more holistic health and wellness holidays to not only recharge but to increase resilience, purpose and longevity.

[ Find out more ](https://www.skyscanner.net/travel-trends/wellness)

### Art-Venture

Gone are the days of being a passive, hands-off consumer of the arts. Larger-than-life experiences that allow the audience to step inside the canvas to immerse themselves in a new world are becoming the norm.

[ Find out more ](https://www.skyscanner.net/travel-trends/art-culture)

![Art-Venture-1](https://www.partners.skyscanner.net/hubfs/Art-Venture-1.jpg "Art-Venture-1")

![Cowboy-Core-1](https://www.partners.skyscanner.net/hubfs/Cowboy-Core-1.jpg "Cowboy-Core-1")

### Cowboy Core

Riding the Wild West revival all the way to the ranch, travellers are eager to experience rustic charm first-hand.

From country music’s surge in popularity to smash-hit TV westerns and Netflix’s trending *AMERICA'S SWEETHEARTS: Dallas Cowboys Cheerleaders* series, interest in all things cowboy, cowgirl and country aesthetic have risen dramatically, as fans flock to be part of the trend’s latest incarnations.

[ Find out more ](https://www.skyscanner.net/travel-trends/cowboy-core)

### Horti-Culture

Guided by their green thumbs, travellers are seeking out garden getaways that help them get back to their roots.

The freshest trend of the bunch offers the perfect break from an ever-evolving technological world. While once a casual hobby, gardening and the growing desire to return to nature are now a clear driving force behind travel plans.

[ Find out more ](https://www.skyscanner.net/travel-trends/botanical)

![Horti-Culture-1](https://www.partners.skyscanner.net/hubfs/Horti-Culture-1.jpg "Horti-Culture-1")

![Gami-Vacation-1](https://www.partners.skyscanner.net/hubfs/Gami-Vacation-1.jpg "Gami-Vacation-1")

### Gami-Vacation

Gamers are set to level up their getaways, combining their love of video games with trips to conventions and gaming hotspots.

With the release of flagship video game titles and new consoles, 2025 is set to be a massive year in gaming. And the excitement won’t just be felt in people’s homes – the world of travel will see the effects as gamers bring their online world into real life and share their love of gaming with others from around the world.

[ Find out more ](https://www.skyscanner.net/travel-trends/gaming)

"Our latest research reveals how the search for community is reshaping travel behaviour. This sense of belonging is being explored in many ways – from roaring alongside other sports fans at an F1 race, to gasping in awe among fellow art lovers at world-famous works brought to life in new, exciting ways, to donning cowboy boots with Wild West aficionados to ride horses, pitch tents and line dance the night away.

"We’re also seeing that, despite the economic climate, travel remains a priority. In fact, travellers worldwide have told us they’re planning to spend more on their holidays next year than in 2024, demonstrating the love of travel is as strong as ever."

Bryan Batista,  
Chief Operating Officer, Skyscanner

![image_fb34f2](https://www.partners.skyscanner.net/hs-fs/hubfs/image_fb34f2.jpg?width=1080&height=1080&name=image_fb34f2.jpg "image_fb34f2")

## Explore the report

![2025 planning trends-Thumb](https://www.partners.skyscanner.net/hs-fs/hubfs/2025%20planning%20trends-Thumb.jpg?width=1488&height=744&name=2025%20planning%20trends-Thumb.jpg "2025 planning trends-Thumb")

### 2025 Planning Trends

See which factors are impacting destination choice, where travellers are getting trip inspiration, their use of AI and their attitudes towards over-tourism and impact.

[ Read more ](https://www.partners.skyscanner.net/news-case-studies/horizons-2025-planning-trends)

![EMEA travel trends-Thumb](https://www.partners.skyscanner.net/hs-fs/hubfs/EMEA%20travel%20trends-Thumb.jpg?width=1456&height=728&name=EMEA%20travel%20trends-Thumb.jpg "EMEA travel trends-Thumb")

### 2025 EMEA Travel Trends

Find out the most popular destinations and the fastest trending destinations for 2025 as searched for by travellers from across EMEA.

[ Read more ](https://www.partners.skyscanner.net/news-case-studies/horizons-2025-emea)

![AMER travel trends-Thumb](https://www.partners.skyscanner.net/hs-fs/hubfs/AMER%20travel%20trends-Thumb.jpg?width=1456&height=728&name=AMER%20travel%20trends-Thumb.jpg "AMER travel trends-Thumb")

### AMER Travel Trends

Find out the most popular destinations and the fastest trending destinations for 2025 as searched for by travellers from across the Americas.

[ Read more ](https://www.partners.skyscanner.net/news-case-studies/horizons-2025-amer)

![APAC travel trends_Thumb](https://www.partners.skyscanner.net/hs-fs/hubfs/APAC%20travel%20trends_Thumb.jpg?width=1456&height=728&name=APAC%20travel%20trends_Thumb.jpg "APAC travel trends_Thumb")

### APAC Travel Trends

Find out the most popular destinations and the fastest trending destinations for 2025 as searched for by travellers from across Asia-Pacific.

[ Read more ](https://www.partners.skyscanner.net/news-case-studies/horizons-2025-apac)

## Explore the report

![2025 Collective Experiences](https://www.partners.skyscanner.net/hubfs/2025%20Collective%20Experiences.jpg)

#### 2025 Collective Experiences

Travel behaviour is increasingly being driven by the search for collective experiences. See which ones we've identified for 2025.

 

[ Read more ](https://www.partners.skyscanner.net/news-case-studies/horizons-2025-collective-experiences)

![2025 Collective Experiences](https://www.partners.skyscanner.net/hubfs/2025%20Collective%20Experiences.jpg)

### 2025 Collective Experiences

#### Travel behaviour is increasingly being driven by the search for collective experiences. See which ones we've identified for 2025.   [ Read more ](https://www.partners.skyscanner.net/news-case-studies/horizons-2025-collective-experiences)

Nunc sed turpis. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Mauris turpis nunc, blandit et, volutpat molestie, porta ut, ligula. Vivamus in erat ut urna cursus vestibulum..

Praesent adipiscing. Fusce egestas elit eget lorem. Vivamus elementum semper nisi. Suspendisse eu ligula. Donec id justo.

Vestibulum suscipit nulla quis orci. Nullam quis ante. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Fusce risus nisl, viverra et, tempor et, pretium in, sapien. Curabitur suscipit suscipit tellus.

![2025 Spending Trends](https://www.partners.skyscanner.net/hubfs/2025%20Spending%20Trends.jpg)

#### 2025 Spending Trends

Discover how people’s 2025 travel plans compare with 2024, including how much they’re planning to get away and their budgets for flights, accommodation and car rental.

 

[ Read more ](https://www.partners.skyscanner.net/news-case-studies/horizons-2025-spending-trends)

![2025 Spending Trends](https://www.partners.skyscanner.net/hubfs/2025%20Spending%20Trends.jpg)

### 2025 Spending Trends

#### Discover how people’s 2025 travel plans compare with 2024, including how much they’re planning to get away and their budgets for flights, accommodation and car rental.   [ Read more ](https://www.partners.skyscanner.net/news-case-studies/horizons-2025-spending-trends)

Nunc sed turpis. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Mauris turpis nunc, blandit et, volutpat molestie, porta ut, ligula. Vivamus in erat ut urna cursus vestibulum..

Praesent adipiscing. Fusce egestas elit eget lorem. Vivamus elementum semper nisi. Suspendisse eu ligula. Donec id justo.

Vestibulum suscipit nulla quis orci. Nullam quis ante. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Fusce risus nisl, viverra et, tempor et, pretium in, sapien. Curabitur suscipit suscipit tellus.

![2025 Planning Trends](https://www.partners.skyscanner.net/hubfs/2025%20Planning%20Trends.jpg)

#### 2025 Planning Trends

See which factors are impacting destination choice, where travellers are getting their trip inspiration and attitudes towards over-tourism and impact.

 

[ Read more ](https://www.partners.skyscanner.net/news-case-studies/horizons-2025-planning-trends)

![2025 Planning Trends](https://www.partners.skyscanner.net/hubfs/2025%20Planning%20Trends.jpg)

### 2025 Planning Trends

#### See which factors are impacting destination choice, where travellers are getting their trip inspiration and attitudes towards over-tourism and impact.   [ Read more ](https://www.partners.skyscanner.net/news-case-studies/horizons-2025-planning-trends)

Nunc sed turpis. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Mauris turpis nunc, blandit et, volutpat molestie, porta ut, ligula. Vivamus in erat ut urna cursus vestibulum..

Praesent adipiscing. Fusce egestas elit eget lorem. Vivamus elementum semper nisi. Suspendisse eu ligula. Donec id justo.

Vestibulum suscipit nulla quis orci. Nullam quis ante. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Fusce risus nisl, viverra et, tempor et, pretium in, sapien. Curabitur suscipit suscipit tellus.

![EMEA Travel Trends](https://www.partners.skyscanner.net/hubfs/EMEA%20travel%20trends%20.jpg)

#### EMEA Travel Trends

Find out the most popular and fastest trending destinations for travellers from EMEA in 2025.

 

[ Read more ](https://www.partners.skyscanner.net/news-case-studies/horizons-2025-emea)

![EMEA Travel Trends](https://www.partners.skyscanner.net/hubfs/EMEA%20travel%20trends%20.jpg)

### EMEA Travel Trends

#### Find out the most popular and fastest trending destinations for travellers from EMEA in 2025.   [ Read more ](https://www.partners.skyscanner.net/news-case-studies/horizons-2025-emea)

Nunc sed turpis. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Mauris turpis nunc, blandit et, volutpat molestie, porta ut, ligula. Vivamus in erat ut urna cursus vestibulum..

Praesent adipiscing. Fusce egestas elit eget lorem. Vivamus elementum semper nisi. Suspendisse eu ligula. Donec id justo.

Vestibulum suscipit nulla quis orci. Nullam quis ante. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Fusce risus nisl, viverra et, tempor et, pretium in, sapien. Curabitur suscipit suscipit tellus.

![AMER Travel Trends](https://www.partners.skyscanner.net/hubfs/AMER%20travel%20trends%20.jpg)

#### AMER Travel Trends

Find out the most popular and fastest trending destinations for travellers from the Americas in 2025.

 

[ Read more ](https://www.partners.skyscanner.net/news-case-studies/horizons-2025-amer)

![AMER Travel Trends](https://www.partners.skyscanner.net/hubfs/AMER%20travel%20trends%20.jpg)

### AMER Travel Trends

#### Find out the most popular and fastest trending destinations for travellers from the Americas in 2025.   [ Read more ](https://www.partners.skyscanner.net/news-case-studies/horizons-2025-amer)

Nunc sed turpis. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Mauris turpis nunc, blandit et, volutpat molestie, porta ut, ligula. Vivamus in erat ut urna cursus vestibulum..

Praesent adipiscing. Fusce egestas elit eget lorem. Vivamus elementum semper nisi. Suspendisse eu ligula. Donec id justo.

Vestibulum suscipit nulla quis orci. Nullam quis ante. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Fusce risus nisl, viverra et, tempor et, pretium in, sapien. Curabitur suscipit suscipit tellus.

![APAC Travel Trends](https://www.partners.skyscanner.net/hubfs/APAC%20travel%20trends%20.jpg)

#### APAC Travel Trends

Find out the most popular and fastest trending destinations for travellers from Asia-Pacific in 2025.

 

[ Read more ](https://www.partners.skyscanner.net/news-case-studies/horizons-2025-apac)

![APAC Travel Trends](https://www.partners.skyscanner.net/hubfs/APAC%20travel%20trends%20.jpg)

### APAC Travel Trends

#### Find out the most popular and fastest trending destinations for travellers from Asia-Pacific in 2025.   [ Read more ](https://www.partners.skyscanner.net/news-case-studies/horizons-2025-apac)

Nunc sed turpis. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Mauris turpis nunc, blandit et, volutpat molestie, porta ut, ligula. Vivamus in erat ut urna cursus vestibulum..

Praesent adipiscing. Fusce egestas elit eget lorem. Vivamus elementum semper nisi. Suspendisse eu ligula. Donec id justo.

Vestibulum suscipit nulla quis orci. Nullam quis ante. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Fusce risus nisl, viverra et, tempor et, pretium in, sapien. Curabitur suscipit suscipit tellus.

### Sign up for latest Skyscanner Partner content & insights, straight to your inbox.