Boost your bookings

Showcase your Fare Families, upsell more ancillaries and increase conversions with Direct Booking.

Own the mobile experience

More than ever, travellers are looking for simpler, faster ways to book using their phones.

So meet them on mobile with a seamless experience that allows them to buy tickets and add ancillaries wherever they are, whenever they want.

Make booking effortless

With Direct Booking, travellers buy their tickets from you without leaving our app or site. We create the checkout, you handle the payment and own the customer relationship after purchase.

It's quicker and more convenient for travellers, and results in a higher conversion rate for airlines.

117%

uplift for a Southeast Asian airline

140%

uplift for a German airline

185%

uplift for a Scandinavian airline

75%

uplift for a Dutch airline

What’s more, it leads to repeat customers: 20% of travellers who choose Direct Booking use it again within three months.

Upsell with ease

Showcase your Fare Families and ancillaries at the start of the booking journey to help travellers make more informed decisions about the best-value fares for them – not just the cheapest.

Increase Share of Voice

Stand out from the competition by highlighting your Fare Families content.

Boost mobile conversions

Increase trust and transparency by showing the total cost earlier in the booking journey.

Grow your business

Generate a higher Gross Merchandise Value by upselling higher fares and extra ancillaries.

To learn more about maximising fare revenue, please get in touch.

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